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Yar Ni
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July 30, 2020

China tourism market is ready to start – China resumes trans-provincial group tourism & Ctrip Dragon Boat Festival Report

In the latest released "2020 Dragon Boat Festival Holiday Tourism Big Data Report" leading international online travel services provider Trip.com Group highlighted the latest positive trends in travel in the China market.
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July 30, 2020

A Well-Established Culture-Focused Platform – DouBan

Douban aims to offers "lifestyle and culture" products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban and it has increasingly attracted user interest over time.
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July 30, 2020

Taking advantage of China’s Gāo Kǎo, Starbucks has won a marketing victory

At the end of the Gao Kao, Starbucks launched a week-long campaign whereby students were treated to Honeydew Melon Frappuccino by presenting their exam admission ticket or any admission ticket.
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July 30, 2020

OctoPlus Announcing Complete End-to-End Cross-border WeChat e-Commerce Solution (Success Cases: China Duty Free and Korea LOTTE Duty Free)

In the first half of 2020, when the pandemic was severe, we helped CDF launch an official cross-border e-commerce WeChat mini-program - "CDF Member Purchase".
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July 22, 2020

China Marketing Insights Monthly Newsletter [July 2020]

Welcome to our July Newsletter! Check out the big data & China insights update from Ctrip Dragon Boat Festival Holiday Tourism Report; China app-of-the-month - Douban; new China marketing ideas on how Starbucks taking advantage of China’s Gao Kao; China media latest update on the rise of cross-border e-commerce during COVID-19 time.
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July 7, 2020

Weibo now allows redirection to WeChat mini program

You may now insert a WeChat mini program in your Weibo post! From June onwards, Weibo has allowed redirection to WeChat mini program from Weibo.
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July 6, 2020

Xiaohongshu (Little Red Book / RED) reduced platform commission from 20% to 5%

To improve the conversion rate, on 3 July, Xiaohongshu announced that they are reducing the platform commission for merchants from 20% to 5%.
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June 25, 2020

China Marketing Insights Monthly Newsletter [June 2020]

Welcome to our June Newsletter! Check out the big data & China insights update from Miaozhen's invalid traffic report; China app-of-the-month - Bilibili; new China marketing ideas on what is "private traffic" and how to make use of "private traffic"; China media latest update on Weibo shutting down its "hot search" & "hot topic", Huya...
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June 25, 2020

618 Data Report

Alibaba & JD.com wrap up China's nationwide mid-year shopping festival 2020 with transaction volume RMB 698.2bn & RMB 269.24bn during the pandemic period
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June 25, 2020

Taxes Are Also Required To Operate E-Commerce

In June 2020, China State Taxation Administration carried out unannounced inspections of online stores on multiple e-commerce platforms like Taobao, Tmall, JD, etc. According to bigdate, owners of online stores are required to repay taxes and corresponding late fees for the three years from 2017 to 2019 following the Alipay transaction credit (all transaction amounts...
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