Baidu released 2026 Baidu Marketing Strategy Guide, with AI Empowered
Over the past year, AI technology has experienced explosive growth, rapidly expanding its applications and adoption across industries. In response to this transformation, Baidu — the top search engine in China — has continuously upgraded its marketing ecosystem to help brands unlock new opportunities in the China market.
Recently, Baidu released the 2026 Baidu Marketing Strategy Guide, introducing an AI-empowered marketing framework designed to help businesses achieve smarter operations and more sustainable growth.
Through AI-driven solutions and deeper user engagement, Baidu aims to help businesses improve marketing efficiency while delivering more personalized experiences for Chinese users.
For overseas brands looking to enter the China market, Baidu marketing remains one of the most effective ways to reach Chinese consumers actively searching for products, services, and information.
1.0 Reaching Over 1 Billion Chinese Users Through Baidu
Over the years, many overseas businesses have asked the same question: With the rise of social platforms such as Douyin, WeChat, and Rednote, does Baidu advertising still matter in China?
The answer is simple: Absolutely.
Baidu remains the leading search engine in China, processing more than 6 billion searches every day. This massive scale allows Baidu to connect brands with users who are actively searching for products, services, or solutions.
Even in the AI era, Baidu continues to innovate through technologies such as:
- Wenxin large language model
- DeepSeek AI integration
These technologies have significantly improved the search experience across both mobile and desktop platforms, making results more intelligent, interactive, and personalized. But Baidu’s strength extends far beyond search alone.
Baidu also operates a powerful ecosystem of applications that reach hundreds of millions of Chinese users in their daily lives, including:
- Baidu Maps
- Baidu Input
- Baidu Wenku
- Baidu Tieba
These platforms provide multiple touchpoints for brands to connect with Chinese consumers across different scenarios. For example:
- Baidu Maps, with over 600 million monthly active users, allows tourism brands and travel companies to promote destinations directly to mainland Chinese travelers through location-based advertising.
- Large brands can leverage Baidu splash screen adsacross multiple Baidu apps to achieve massive brand exposure in a short period of time.
- Small and medium-sized overseas businesses can reach niche audiences through platforms like Baidu Tieba, where communities are formed around highly specific interests.
Through this ecosystem, Baidu marketing enables brands to reach Chinese consumers across the entire marketing funnel — from discovery and research to engagement and conversion.
For companies entering the China market, Baidu acts as a powerful bridge connecting brands with intent-driven users.
2.0 Native Advertising: The Key to Reaching Chinese Users
As AI-powered search becomes more common, Chinese users are also changing the way they look for information.
Users are no longer satisfied with simple search results. Instead, they increasingly expect:
- Deeper content
- Personalized recommendations
- Solutions to real problems
This shift is transforming digital marketing.
Advertising is no longer just about displaying information. Instead, marketing is becoming more service-oriented and interactive.
In other words: Advertising is evolving into “Ad-as-a-Service.”
Users are looking for guidance and solutions — not just promotional messages. To support this shift, Baidu has introduced several native marketing solutions designed
2.1 AI Agents (Zhinengti)
AI Agents represent a major upgrade from traditional landing pages.
These AI-powered assistants allow businesses to provide interactive services across Baidu’s ecosystem. Users can ask questions and receive real-time responses powered by large AI models.
This helps overseas brands solve several common challenges when entering the China market:
- Delivering personalized information
- Interacting with users in real time
- Overcoming time-zone differences
Another major advantage is speed and efficiency.
Businesses can deploy a basic AI agent within five minutes, while fully customized AI agents can be developed within 21 days depending on business needs.
This flexibility allows overseas companies to adapt quickly to the China market.
2.2 Baidu Baijiahao (Brand Content Channels)
Another key solution is Baidu Baijiahao, Baidu’s official brand content platform.
As content becomes increasingly important in digital marketing, businesses need more than traditional advertising.
Compared with publishing content solely on corporate websites, Baijiahao offers stronger distribution across Baidu’s ecosystem.
Brands can:
- Publish brand articles and content
- Attach conversion components
- Connect content with marketing campaigns
Baijiahao also offers several advantages:
- Higher visibility in Baidu search results
- Native promotion opportunities
- Wider distribution across Baidu platforms
In terms of engagement, Baijiahao also supports features such as:
- Comment-based conversion links
- AI chatbot integration
- Interactive user communication
These tools allow brands to increase engagement and collect valuable user feedback, helping them continuously improve their marketing strategies.
Together, AI Agents and Baijiahao form a powerful native marketing system, helping global brands localize their marketing strategies for Chinese audiences.
3.0 AI-Powered Baidu Marketing for Content Localization
For overseas companies entering China, one of the biggest challenges is content localization.
Success in the China market requires more than translation. Brands must understand:
Chinese culture
- Local values
- User preferences
- Communication styles
Only then can they create content that truly resonates with Chinese audiences.
To address this challenge, Baidu provides several AI-powered marketing tools.
3.1 Wenxin + DeepSeek AI Search
Using Baidu’s Wenxin AI model combined with DeepSeek search integration, brands can generate content tailored specifically for Chinese users.
These technologies help businesses:
- Better understand user search intent
- Adapt messaging to cultural differences
- Produce content aligned with Chinese search behavior
3.2 Qingduo: AI Creative Platform
Baidu has also launched Qingduo, an AI-powered creative platform designed to improve marketing efficiency.
Since integrating DeepSeek, Qingduo has significantly increased creative production capacity.
Previously, the system could generate around 20 pieces of ad copy per hour.
Today, it can generate more than 2,000 creative ideas per hour.
Qingduo also offers tools such as:
- One-click image generation
- Automatic video creation
- Fast advertising concept generation
These capabilities allow businesses to produce marketing materials quickly and respond faster to trends in the China market.
Many brands have already seen improvements in creative efficiency, click-through rates, and engagement by using these AI-powered tools.
4.0 How OctoPlus Media Helps Brands Succeed with Baidu Marketing
While Baidu provides powerful marketing technology, successfully running campaigns in the China market still requires deep understanding of Chinese search behavior, local content preferences, and advertising strategies.
This is why many global companies choose to work with experienced Baidu marketing agencies when launching campaigns in China.
At OctoPlus Media, we specialize in helping international brands build effective Baidu marketing strategies to reach Chinese consumers.
Our Baidu marketing services include:
- Baidu SEM campaign management
- Keyword strategy for the China market
- Localized ad copy and landing page optimization
- Baidu Baijiahao content channel setup and management
- Campaign performance analysis and optimization
With extensive experience working with overseas brands entering China, OctoPlus Media understands how to combine search marketing, content strategy, and local consumer insights to help brands achieve stronger results on Baidu.
👉 Explore our Baidu SEM Services to learn how we help brands grow in the China market.
5.0 The Future of Baidu Marketing
As AI technology continues to evolve, Baidu marketing is transforming how brands interact with Chinese consumers.
Search marketing is shifting from passive information display to interactive engagement and intelligent recommendations.
With its massive user base, powerful ecosystem, and AI-driven capabilities, Baidu remains one of the most important marketing platforms for brands entering the China market.
International companies looking to reach Chinese audiences through search, Baidu marketing continues to offer a powerful opportunity to connect with high-intent consumers across China’s digital landscape.
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