China Insights & Big Data

How AI Advertising Helps Brands Reach High-Value Audiences Many brands face a common challenge when running digital campaigns:The budget is there, impressions are high — yet click-through and conversion rates remain disappointing.  The issue isn’t always how much you spend — it’s whether your ads are reaching the right people. At OctoPlus Media, we’ve worked with

How AI Automation Is Shaping 2025 Digital Advertising As we move into 2025, one thing is clear — the world of digital advertising is evolving faster than ever. AI automation is now at the core of every major advertising platform, from Google to Meta to TikTok. Yet despite this wave of automation, one truth remains constant:  “Advertising is

WeChat Marketing: How Global Brands Can Enter China Market The Gateway to China’s Digital Ecosystem If you’re planning to expand into China, there’s one platform you can’t ignore — WeChat. With over 1 billion daily active users, WeChat is more than just a social app — it’s China’s all-in-one ecosystem for communication, commerce, content, and customer

Double 11 Shopping Festival: Brewing Tea & Coffee Growth on Xiaohongshu The Double 11 Shopping Festival is just around the corner — and for the China tea market and China coffee market, the competition is already heating up. As consumers prepare for the biggest e-commerce event of the year, beverage brands are racing to stand out with creativity,

Double 11 Shopping Festival: Brewing Tea & Coffee Growth on Xiaohongshu The Double 11 Shopping Festival is just around the corner — and for the China tea market and China coffee market, the competition is already heating up. As consumers prepare for the biggest e-commerce event of the year, beverage brands are racing to stand out with creativity,

Greater Bay Area KOL Marketing – Boost Your Brand on RedNote Boost Your Brand with Xiaohongshu KOL Marketing. OctoPlus Media’s Experience in Successful Xiaohongshu KOL Campaigns has helped numerous Hong Kong and Macau businesses achieve massive exposure, increased engagement, and measurable sales growth through strategic influencer partnerships. In today’s highly competitive social media landscape, RedNote