China Insights & Big Data

WeChat Marketing: How Global Brands Can Enter China Market The Gateway to China’s Digital Ecosystem If you’re planning to expand into China, there’s one platform you can’t ignore — WeChat. With over 1 billion daily active users, WeChat is more than just a social app — it’s China’s all-in-one ecosystem for communication, commerce, content, and customer […]

Double 11 Shopping Festival: Brewing Tea & Coffee Growth on Xiaohongshu The Double 11 Shopping Festival is just around the corner — and for the China tea market and China coffee market, the competition is already heating up. As consumers prepare for the biggest e-commerce event of the year, beverage brands are racing to stand out with creativity,

Double 11 Shopping Festival: Brewing Tea & Coffee Growth on Xiaohongshu The Double 11 Shopping Festival is just around the corner — and for the China tea market and China coffee market, the competition is already heating up. As consumers prepare for the biggest e-commerce event of the year, beverage brands are racing to stand out with creativity,

Greater Bay Area KOL Marketing – Boost Your Brand on RedNote Boost Your Brand with Xiaohongshu KOL Marketing. OctoPlus Media’s Experience in Successful Xiaohongshu KOL Campaigns has helped numerous Hong Kong and Macau businesses achieve massive exposure, increased engagement, and measurable sales growth through strategic influencer partnerships. In today’s highly competitive social media landscape, RedNote

Greater Bay Area KOL Marketing – Boost Your Brand on RedNote Boost Your Brand with Xiaohongshu KOL Marketing. OctoPlus Media’s Experience in Successful Xiaohongshu KOL Campaigns has helped numerous Hong Kong and Macau businesses achieve massive exposure, increased engagement, and measurable sales growth through strategic influencer partnerships. In today’s highly competitive social media landscape, RedNote

Greater Bay Area KOL Marketing – Boost Your Brand on RedNote Boost Your Brand with Xiaohongshu KOL Marketing. OctoPlus Media’s Experience in Successful Xiaohongshu KOL Campaigns has helped numerous Hong Kong and Macau businesses achieve massive exposure, increased engagement, and measurable sales growth through strategic influencer partnerships. In today’s highly competitive social media landscape, RedNote

Greater Bay Area KOL Marketing – Boost Your Brand on RedNote Boost Your Brand with Xiaohongshu KOL Marketing. OctoPlus Media’s Experience in Successful Xiaohongshu KOL Campaigns has helped numerous Hong Kong and Macau businesses achieve massive exposure, increased engagement, and measurable sales growth through strategic influencer partnerships. In today’s highly competitive social media landscape, RedNote

Gaode Map Advertising Guide for Hong Kong & Macau Merchants From POI setup to keyword targeting and campaign activation, OctoPlus Media offers end-to-end Gaode Map advertising services to help Hong Kong & Macau merchants attract more Chinese travelers. Get featured in search results, map exposure, we make sure tourists not only find you, but walk

China SEO and Search Behavior 2025: A Guide for Marketers As consumer needs evolve and digital platforms diversify, search behavior in China is undergoing a fundamental transformation in 2025. Traditional search engines are no longer the sole touchpoints for user intent. Instead, AI-powered tools, local social media platforms like Xiaohongshu and WeChat, and contextual discovery methods

Xiaohongshu (Rednote) Finally Allows Direct Links to Taobao Stores! At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. Xiaohongshu (Rednote) and Taobao Tmall have announced a strategic partnership to further integrate their platforms, enabling a smooth transition from product discovery to purchase. Through this collaboration, brand merchants can now