China Insights & Big Data

China SEO and Search Behavior 2025: A Guide for Marketers As consumer needs evolve and digital platforms diversify, search behavior in China is undergoing a fundamental transformation in 2025. Traditional search engines are no longer the sole touchpoints for user intent. Instead, AI-powered tools, local social media platforms like Xiaohongshu and WeChat, and contextual discovery methods […]

Xiaohongshu (Rednote) Finally Allows Direct Links to Taobao Stores! At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. Xiaohongshu (Rednote) and Taobao Tmall have announced a strategic partnership to further integrate their platforms, enabling a smooth transition from product discovery to purchase. Through this collaboration, brand merchants can now

2025 China digital marketing: Insights for Global Brands Looking to grow your brand in China? Discover the 2025 Digital Marketing trends through paid campaigns, consumer behaviour and digital advertising. At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. China’s digital marketing landscape is undergoing rapid transformation, driven by evolving consumer

Rednote (XiaoHongShu)’s Commercial Products: What Businesses Should Know Looking to grow your brand in China? Discover how Rednote commercial products can drive real results through paid campaigns, product seeding, and eCommerce conversion. At OctoPlus Media, we specialize in helping brands grow with tailored Rednote marketing strategies—from branding to lead generation and everything in between. As more

Turn Messages into Sales: Master Rednote (XiaoHongShu) for Lead Generation With over 3 billion daily searches and a growing user base of Gen Z and young professionals, XiaoHongShu offers a golden opportunity to turn interest into action. But how can brands truly capture that value? The answer lies in optimizing the private message zone with

Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve

Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who