China Insights & Big Data

Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve […]

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

The TikTok Ban in the US: A Boon for Xiaohongshu’s Growth The recent TikTok ban in the United States has created a seismic shift in the social media landscape. With TikTok’s largest user base outside of Mainland China now restricted, many users have turned to alternative platforms. Among them, Xiaohongshu (Little Red Book), often compared

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

2024 Trends in Shopping Tourism Development in China Contact OctoPlus Media for the Full Report! Market Background and Policy Support for Shopping Tourism 1. The Synergy of Online and Offline Shopping Evolving Consumer Behavior: Chinese consumers increasingly value the convenience of online shopping while seeking the immersive experience of offline stores. Leading E-commerce Platforms: Platforms

2024 Xiaohongshu Marketing Insights for the Vocational Education Industry Overview of the Vocational Education Industry in China Mainland China Landscape The vocational education sector in China is undergoing significant transformation, driven by emerging trends and technological advancements. Trends and Future Prospects in Vocational Education 1. Expansion of “Internet + Education”: Offline institutions are increasingly transitioning

Alert from Xiaohongshu! Ban on Sharing WeChat IDs & Phone Numbers Starting January 7, 2025, Xiaohongshu will ban accounts sharing WeChat IDs or phone numbers for external traffic redirection. Discover how to use Xiaohongshu’s lead generation tools to stay compliant. Need help? Contact OctoPlus Media for expert guidance today! After January 7, 2025, all traffic redirection must

Xiaohongshu Bans Over 1.2 Million Accounts in a Massive Crackdown Xiaohongshu recently launched a large-scale crackdown on user accounts, banning over 1.2 million within a matter of days. Here’s a breakdown of the events and the platform’s explanation for this sweeping action. For businesses, this crackdown signals the need to prioritize authentic and high-quality marketing