China Insights & Big Data

2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest […]

Search Engine in China 【Posted on: 2021 April】 SEARCH ENGINE IN CHINA In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information environment and

China Mobile Advertising Industry Review & Forecast Mobile Advertising Industry Review & Forecast 【Posted on: 2021 April】 MOBILE ADVERTISING INDUSTRY REVIEW & FORECAST There is no doubt that 2020 will be the year of breakthroughs and innovations in digital marketing. Facing the impact of the pandemic, China’s internet marketing has not only shown great resilience

12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS 【Posted on: 2022 June】 12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS Under the background of the impact of the pandemic, the categories of live broadcast products are becoming more and more abundant, and they continue to meet the diversified consumption needs of the China masses, promote

Unusual and Invalid Traffic Report in China in 2020 by Miaozhen 【Posted on: 2021 April】 According to data by Miaozhen, losses due to unusual traffic in China’s brand advertising market in 2020 is about 30.5 billion yuan. Unusual traffic and data fraud are recurring problems of the digital marketing industry. Along with the trend of

Marketing Value Of Vertical Apps Traffic in China 【Posted on: 2021 April】 Data from app tracker Analyst Qianfan shows that as of the third quarter of 2020, the number of mobile internet users in China reached 1.031 billion, with a year-on-year growth of 1.48% and a slight increase of 0.39%. According to past three years data, the

INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION 【Posted on: 2022 June】 INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION According to QuestMobile data, the average monthly usage time of APPs by China men has increased to a new high in the same period, reaching 167.7 hours, and the monthly active users are close to 600 million.

618 Data Report – Alibaba & JD.com wraps up China’s Nationwide Mid-year Shopping Festival 2020 with transaction volume RMB 698.2BN & RMB 269.24BN during the Pandemic period 【Posted on: 2020 June】 618 DATA REPORT – ALIBABA & JD.COM WRAPS UP CHINA’S NATIONWIDE MID-YEAR SHOPPING FESTIVAL 2020 WITH TRANSACTION VOLUME RMB 698.2BN & RMB 269.24BN DURING

Insights Report – Miaozhen Invalid Traffic Report 【Posted on: 2020 June】 INSIGHTS REPORT – MIAOZHEN INVALID TRAFFIC REPORT Miaozhen Systems recently released a new report – “China Digital Advertising Invalid Traffic Report in 2019” – to examine the invalid traffic in China. Data was collected from 65,000 campaigns of 2,000 brands across 1,200 platforms including

2021 CHINA INVALID TRAFFIC REPORT 2021 CHINA INVALID TRAFFIC REPORT According to the internet advertising data monitored by the Miaozhen system throughout 2021, it is estimated that the loss caused by invalid traffic in the Chinese brand advertising market in 2021 is about 32.6 billion yuan. In preparing this report, Miaozhen System monitored over 77,000