China Insights & Big Data

2021 CHINA INVALID TRAFFIC REPORT 2021 CHINA INVALID TRAFFIC REPORT According to the internet advertising data monitored by the Miaozhen system throughout 2021, it is estimated that the loss caused by invalid traffic in the Chinese brand advertising market in 2021 is about 32.6 billion yuan. In preparing this report, Miaozhen System monitored over 77,000 […]

2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories

Cultural Tourism Ecological Insight Report – 2020 【Posted on: 2020 May】 CULTURAL TOURISM ECOLOGICAL INSIGHT REPORT – 2020 As faced with the sudden COVID-19 in 2020, all walks of life began to develop digitally, from e-commerce live streaming, Internet medical treatment, online education, to the launch of “travel live streaming” on platforms such as Douyin,

CHINA’S ONLINE AUDIO CONTENT CONSUMPTION MARKET ANALYSIS 2022 【Posted on: 2022 April】 According to Qianfan Analysys, the number of active users in China’s “ear economy” market has reached 800 million in 2021, and the average monthly usage of the market exceeds 3 hours. Among them, the monthly active number of China Online’s online audio segment

CHINA INTERNET ADVERTISING MARKET INSIGHTS REPORT 2021 【Posted on: 2022 April】 QuestMobie recently released the 2021 China Internet Advertising Market insights report. It is estimated that in 2022, while the advertising market maintains single-digit growth, the Internet advertising market growth will remain in double digits. Among them, from 2019 to 2021, the proportion of mobile

CHINA SEARCH MARKET 2022 FORECAST 【Posted on: 2022 March】 CHINA SEARCH MARKET 2022 FORECAST In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information

2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS 【Posted on: 2022 March】 2021 CHINA’S MINI PROGRAMS ECOSYSTEM DEVELOPMENT INSIGHTS China’s mini-program ecosystem has maintained steady development, both the number of mini-programs and the number of users’ usage data are growing rapidly. In such a rapidly developing mini-program ecosystem, product updates and optimizations, the maturity of the

2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,

CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER 【Posted on: 2022 February】 CHINA’S VIRTUAL DIGITAL HUMAN INFLUENCER Recently, the State Key Laboratory of Media Convergence and Communication, Communication University of China, Media Big Data Center, and Number One Idol (Beijing) Digital Technology Co., Ltd. jointly released the “China Virtual Digital Human Influencer Index Report”, which pointed out the

2021 DOUYIN/XHS BEAUTY BRAND REPORT 【Posted on: 2022 February】 2021 DOUYIN/XHS BEAUTY BRAND REPORT According to “2021 Beauty Industry Douyin/XHS Marketing Report” jointly released by Youmi Youshu and Beauty Expo, the market size of China’s beauty industry has steadily increased, however big brands and cutting-edge domestic products are caught in a scuffle. From the launch