China Insights & Big Data

Rednote (XiaoHongShu)’s Commercial Products: What Businesses Should Know Looking to grow your brand in China? Discover how Rednote commercial products can drive real results through paid campaigns, product seeding, and eCommerce conversion. At OctoPlus Media, we specialize in helping brands grow with tailored Rednote marketing strategies—from branding to lead generation and everything in between. As more […]

Turn Messages into Sales: Master Rednote (XiaoHongShu) for Lead Generation With over 3 billion daily searches and a growing user base of Gen Z and young professionals, XiaoHongShu offers a golden opportunity to turn interest into action. But how can brands truly capture that value? The answer lies in optimizing the private message zone with

Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve

Rednote (Xiaohongshu) Marketing Strategy: Optimize Seeding and ROI Leveraging Xiaohongshu Seeding, Data Insights, and ROI Tracking to Optimize Marketing Performance Learn how brands can enhance ad efficiency, reduce acquisition costs, and maximize ROI with seeding analytics and off-site conversion tracking. Contact OctoPlus Media today for expert Xiaohongshu marketing solutions! As Rednote (Xiaohongshu) continues to evolve

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who

The TikTok Ban in the US: A Boon for Xiaohongshu’s Growth The recent TikTok ban in the United States has created a seismic shift in the social media landscape. With TikTok’s largest user base outside of Mainland China now restricted, many users have turned to alternative platforms. Among them, Xiaohongshu (Little Red Book), often compared

2024 China’s Leisure and Vacation Tourism Industry Trends China’s tourism landscape is undergoing a transformation, with vacation tourism emerging as a popular choice among travelers. Unlike traditional sightseeing, vacation tourism emphasizes extended stays, slower-paced itineraries, diverse consumption scenarios, and immersive experiences. This trend is particularly favored by families, younger travelers, and the silver generation, who