China Insights & Big Data

China Tourism Marketing and Key Tactics for Travel Brands: Driving Chinese Outbound Tourism Recovery in 2023 As countries reopen their borders to international tourists, the travel industry is gearing up for a strong recovery. For China, the world’s largest and highest-spending outbound tourism market, the outlook is particularly encouraging. But the recovery of Chinese outbound […]

Private Traffic in China: The Development of Private Traffic for China Marketing in Beauty and Personal Care Brands Private traffic has become a buzzword in the retail industry, particularly in the beauty sector, as brands have embraced it since the onset of the pandemic in 2020. Analysys, a market research firm, has examined the private

Hello There, Welcome to our April newsletter. In this month’s newsletter, we bring you a diverse range of topics, beginning with a deep dive into the reimagined world of homestays. As travelers increasingly seek unique and authentic experiences, the homestay industry has adapted, offering exciting new developments to cater to these desires. Next, we explore

China Outbound Travel Marketing Insights: New Destinations and Visa Updates for Chinese Tourists during “May 1st” The pilot resumption of outbound group tours has brought good news to the travel market. The Ministry of Culture and Tourism has announced the second batch of travel agencies allowed to operate outbound group tours and “flight + hotel”

China Hospitality Industry: A Decade of Evolution and Forecasting the Next 3 Years for China’s Homestay As we navigate through the post-epidemic era, the homestay industry is experiencing changes and trends that are worth exploring. Looking back at the past 10 years, we’ve seen significant growth in the industry, from humble beginnings to high-end quality

Social Dating Industry Advertising Insights: China Trends and Strategies Social apps have become a means of knowing friends and emotional relief for many single young people living alone, which shows that the demand for social dating in China is gradually flourishing. According to the AppGrowing social APP launch insight report, we summarized the industry delivery

Valentine’s Day Marketing Insights: China Trends and Strategies Get ready to spread the love with China Valentine’s Day Marketing Insights! The latest “2023 Festival Marketing Insight Report” by QuestMobile has revealed a sharp increase in the popularity of Valentine’s Day after the Chinese New Year holiday. Want to make your brand stand out? Look no

2022 China Mobile Internet Industry Insights & Review Attention all marketers! Get ready for the rise of “mobile intelligence” as China’s mobile internet users soar past a whopping 1.2 billion, marking a new milestone in the digital world! Thanks to three years of constant evolution, the mobile internet user base in China has now reached

China’s Travel Booking App User Insight 2023 January 2023 brings exciting news for travel enthusiasts as China lifts entry restrictions and welcomes tourists with open arms. The Chinese tourism market is back in full swing, with an impressive surge in demand during the Spring Festival. According to the Ministry of Culture and Tourism, domestic tourist

2023 Latest China Consumer Report and Key China Consumption Trends Recent macroeconomic challenges have dampened Chinese consumer morale after years of exuberant economic expansion and growing consumer spending. Consumers’ expectations were obscured by stock market declines, a drop in real estate transactions, and mobility limitations meant to contain the COVID-19 virus. We have extracted the