China Insights & Big Data

2022 China Mobile Internet Industry Insights & Review Attention all marketers! Get ready for the rise of “mobile intelligence” as China’s mobile internet users soar past a whopping 1.2 billion, marking a new milestone in the digital world! Thanks to three years of constant evolution, the mobile internet user base in China has now reached […]

China’s Travel Booking App User Insight 2023 January 2023 brings exciting news for travel enthusiasts as China lifts entry restrictions and welcomes tourists with open arms. The Chinese tourism market is back in full swing, with an impressive surge in demand during the Spring Festival. According to the Ministry of Culture and Tourism, domestic tourist

2023 Latest China Consumer Report and Key China Consumption Trends Recent macroeconomic challenges have dampened Chinese consumer morale after years of exuberant economic expansion and growing consumer spending. Consumers’ expectations were obscured by stock market declines, a drop in real estate transactions, and mobility limitations meant to contain the COVID-19 virus. We have extracted the

2022 China’s Trendy Sports Advertising & Consumer Insight and Sports Marketing Analysis In recent years, trendy sports have gradually emerged in China, sports include cycling, surfing, rock climbing, frisbee, e-sports, etc. Among these various niche sports segments, hip-hop, skateboarding and skiing are more mature. Trendy sports are more fun and socially, diverse, easy to learn,

2022 – 2023 China’s Pet Industry Marketing and Consumer Research The economic scale of the pet consumer market has been expanding in China in recent years, with the rise of the trend of exquisite pets breeding, pet owners buy pets New Year meal sales increased by 64% YoY, pet New Year clothing sales increased by

2022 China’s Beauty Industry Marketing Hot Topics and Latest Trends The consumer market in China’s beauty industry has always remained high, especially consumers’ enthusiasm for beauty and skincare products. We have summarized the KOL launch strategy, hot topics, trends and innovative marketing in the beauty industry in 2022 based on the “Miaokan · Beauty Industry

Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country Targeting accurate audience is one step ahead to a successful Xiaohongshu marketing. But, what’s the Xiaohongshu user audience size in Malaysia, Singapore, Taiwan, Hong Kong, Japan, Canada, Australia, Macau, South Korea, Vietnam, Thailand, Indonesia, New Zealand, Philippines, India?  Based on Official XHS’s Ad DMP data,

Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences,  with the theme of “Into Real Life” to observe and study the lifestyles of young people. The report uses Xiaohongshu’s data statistics and topic content of Xiaohongshu in the

China’s Outbound Tourism Marketing Research 2023 China was an important player in the international market until 2020 and it is also the world’s largest source of outbound tourism and tourism consumption expenditure country. Since the China government began to release more and more good news about outbound tourism, and after the epidemic prevention and control

2023 China KOL Marketing White Paper Miaozhen System and China Advertising Association jointly released the “2023 KOL Marketing White Paper”, which explains in detail the 6 major trends of KOL marketing and 6 major practical guidelines of KOL marketing in 2023. The following is an overview of key points compiled according to the report. China’s