2022 China Basketball Consumption Trends and Insights In China, basketball is one of the sports with the highest participation and a broad user base. From the basketball audience perspective, the percentage of 6 to 65-year-olds in China who play basketball is about 11%, and the percentage is even higher in the 6 to 17-year-old group, […]
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2022 China KOL Marketing Overview and Strategy In 2022, the number of mobile internet users in China has increased, and the number of monthly active users of the leading media platforms including long and short videos, social media, and e-commerce platforms has stagnated. Consumers are more distracted, they follow their interests to search for content,
2022 China’s 163 Million New Middle-Class Insight Report With the development of China’s social economy, a new group of people defined as the “new middle-class” is emerging. They are mainly between 25 to 40 years old, live in third-tier cities or above, and have more than 1,000 yuan online purchasing power and medium to high
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China’s New Youth Consumer Market in 2022 – “Interest Consumption” Trends Post-90s and post-00s are important groups in China’s current new-era consumer market, and they profoundly impact new consumer demand. The activity of these new youth groups on the internet and trendy consumption have driven the trend of “interest consumption” surge. The “2022 China Interest
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2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion,
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2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories
AppGrowing International Edition Released China’s Social App Overseas Trend – 2022 Edition Although there are giant social networking products such as Facebook and Instagram in the industry, due to the growing consumption power of the younger generation, social networking, as one of the core areas of internet users, has triggered the rise of many new
2022 – 2023 China Cross-border Export E-commerce Marketing and Trends In the past year, China has ranked first in the global import and export ranking, with a net import and export commodities reaching about 605.1 million US dollars in 2021, of which the export value of commodities exceed 3.36 trillion US dollars and the total
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Overview of China’s Outdoor Advertising Data in 2022 Below is an overview of the data compiled by CTR Media Intelligence for China’s Outdoor Advertising Data Report for the first half of 2022. Notably, all industries have been hit hard by the epidemic, leading to an overall decline in advertising market spending. The most significant declines
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China Football Fan Marketing Value 2022 Report by Fastdata Football is the world’s most popular sport, with 3.5 billion fans worldwide, Latin America, Europe, the Middle East and Asia have the largest fan base. These fans often support their national team, local club, “world” club, or specific players. Football doesn’t just attract the interest of
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