China Insights & Big Data

2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights The short video platforms with excellent performance on Double Eleven are Douyin and Kuaishou. Despite the excellent performance of e-commerce, Douyin and Kuaishou have seen a decline in in-feed advertising, except for some active advertisers. According to the data, Douyin’s e-commerce participation rate […]

2022 China’s “Night Economy” Insight Report In the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption” issued by the General Office of the State Council of China in 2019, identified the development of the night-time economy and the creation of night consumption scenes as the key tasks. With the development of consumption

2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have

2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –

2022 China Maternity and Baby Industry User Insights With China’s latest policy in encouraging childbirth, the proportion of newborn second children in China has increased, which in turn has promoted the growth of the scale of the maternal and baby industry. Analysys and Baidu Marketing jointly released the “2022 Internet Maternity and Baby Industry User

2022 China Enterprise Marketing Transformation Roadmap Marketing digitalization is an indispensable part of an enterprise’s digital strategy and an important part of the development of the digital economy. According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reached 45.5 trillion, accounting for 81.7% of

2022 Xiaohongshu Marketing Trends Weiboyi published the “Marketing Trend of Xiaohongshu Platform” in 2022, which analyses the marketing value of Xiaohongshu, its launch trend, direction and recommendations in detail. Here is an overview of the highlights of the report: 1. Xiaohongshu users are heavily involved in content production, mostly young upper-class women, spreading to various

2022 China Basketball Consumption Trends and Insights In China, basketball is one of the sports with the highest participation and a broad user base. From the basketball audience perspective, the percentage of 6 to 65-year-olds in China who play basketball is about 11%, and the percentage is even higher in the 6 to 17-year-old group,

2022 China KOL Marketing Overview and Strategy In 2022, the number of mobile internet users in China has increased, and the number of monthly active users of the leading media platforms including long and short videos, social media, and e-commerce platforms has stagnated. Consumers are more distracted, they follow their interests to search for content,

2022 China’s 163 Million New Middle-Class Insight Report With the development of China’s social economy, a new group of people defined as the “new middle-class” is emerging. They are mainly between 25 to 40 years old, live in third-tier cities or above, and have more than 1,000 yuan online purchasing power and medium to high