China Insights & Big Data

Unusual and Invalid Traffic Report in China in 2020 by Miaozhen 【Posted on: 2021 April】 According to data by Miaozhen, losses due to unusual traffic in China’s brand advertising market in 2020 is about 30.5 billion yuan. Unusual traffic and data fraud are recurring problems of the digital marketing industry. Along with the trend of […]

Marketing Value Of Vertical Apps Traffic in China 【Posted on: 2021 April】 Data from app tracker Analyst Qianfan shows that as of the third quarter of 2020, the number of mobile internet users in China reached 1.031 billion, with a year-on-year growth of 1.48% and a slight increase of 0.39%. According to past three years data, the

INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION 【Posted on: 2022 June】 INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION According to QuestMobile data, the average monthly usage time of APPs by China men has increased to a new high in the same period, reaching 167.7 hours, and the monthly active users are close to 600 million.

618 Data Report – Alibaba & JD.com wraps up China’s Nationwide Mid-year Shopping Festival 2020 with transaction volume RMB 698.2BN & RMB 269.24BN during the Pandemic period 【Posted on: 2020 June】 618 DATA REPORT – ALIBABA & JD.COM WRAPS UP CHINA’S NATIONWIDE MID-YEAR SHOPPING FESTIVAL 2020 WITH TRANSACTION VOLUME RMB 698.2BN & RMB 269.24BN DURING

Insights Report – Miaozhen Invalid Traffic Report 【Posted on: 2020 June】 INSIGHTS REPORT – MIAOZHEN INVALID TRAFFIC REPORT Miaozhen Systems recently released a new report – “China Digital Advertising Invalid Traffic Report in 2019” – to examine the invalid traffic in China. Data was collected from 65,000 campaigns of 2,000 brands across 1,200 platforms including

2021 CHINA INVALID TRAFFIC REPORT 2021 CHINA INVALID TRAFFIC REPORT According to the internet advertising data monitored by the Miaozhen system throughout 2021, it is estimated that the loss caused by invalid traffic in the Chinese brand advertising market in 2021 is about 32.6 billion yuan. In preparing this report, Miaozhen System monitored over 77,000

2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories

Cultural Tourism Ecological Insight Report – 2020 【Posted on: 2020 May】 CULTURAL TOURISM ECOLOGICAL INSIGHT REPORT – 2020 As faced with the sudden COVID-19 in 2020, all walks of life began to develop digitally, from e-commerce live streaming, Internet medical treatment, online education, to the launch of “travel live streaming” on platforms such as Douyin,

CHINA’S ONLINE AUDIO CONTENT CONSUMPTION MARKET ANALYSIS 2022 【Posted on: 2022 April】 According to Qianfan Analysys, the number of active users in China’s “ear economy” market has reached 800 million in 2021, and the average monthly usage of the market exceeds 3 hours. Among them, the monthly active number of China Online’s online audio segment

CHINA INTERNET ADVERTISING MARKET INSIGHTS REPORT 2021 【Posted on: 2022 April】 QuestMobie recently released the 2021 China Internet Advertising Market insights report. It is estimated that in 2022, while the advertising market maintains single-digit growth, the Internet advertising market growth will remain in double digits. Among them, from 2019 to 2021, the proportion of mobile