China Marketing Academy

Three Key Steps to Create a Successful Xiaohongshu(RED) Brand/Enterprise Account Xiaohongshu or known as RED/Little Red Book which allows users to share short videos and photos about fashion, beauty, food, travel, and much more has been popular among youngsters nowadays. According to a Marketing report by Xiaohongshu, there are over 140,000 brands on Xiaohongshu and …

Three Key Steps to Create a Successful Xiaohongshu(RED) Brand/Enterprise Account Read More »

Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work?  In this video, our social media specialist, Yvette will introduce you …

Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat Read More »

Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private …

Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Read More »

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends, …

Types of WeChat Advertising l Introduction to WeChat Advertising Read More »

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap …

Which Brand should definitely consider Xiaohongshu? Read More »

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. Do you know that you can link WeChat Channels …

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Read More »

How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the …

How to set up WeChat Wallet? l Introduction to WeChat Pay Read More »

WeChat Service Account vs Subscription Account There are 2 types of WeChat official account which are subscription account (订阅号) and service account (服务号), but what are the differences between these two? In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account. Presented by: Cover topics: …

WeChat Service Account vs Subscription Account Read More »

How to register Douyin Verified Business Account Douyin, also known as Chinese Tiktok, is the fastest growing brand and also currently the largest short video platform in China. With more than 400 million DAU, it’s a leading short video app owned by ByteDance. The app has powerful editing capabilities and enables users to add music, …

How to register Douyin Verified Business Account Read More »