China Marketing Academy

Xiaohongshu Marketing: Strategies for Brand Promotion on Xiaohongshu: From Zero to One, the Ultimate Guide Traditional e-commerce models rely on consumer demand to drive consumption. However, Xiaohongshu (Little Red Book) takes a different approach by leveraging user-shared lifestyle experiences related to food, drink, entertainment, and shopping to influence consumption. This method, known as “grass-planting” or […]

Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part

WeChat Marketing – A Comprehensive Guide to WeChat Official Account Ad Formats WeChat advertising is a powerful marketing tool that leverages the vast user base and diverse functionalities of the WeChat platform. As one of the most popular social media and messaging apps in China, WeChat provides advertisers with a range of advertising formats and

Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) As a crucial marketing platform for new consumer brands, many companies and businesses have set their sights on Xiaohongshu (Little Red Book). However, due to a lack of understanding about platform rules, community mechanisms, advertising techniques, and other issues, many brands have fallen into

Unleashing Effective Marketing Strategies on Xiaohongshu (RED): Navigating Account Restrictions, Rule Violations, and Boosting Traffic (Part 2) How to Optimize Your  Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance

Xiaohongshu (RED) Marketing Hacks: How to Optimize Your XiaoHongShu Account for Success? Answers to Your Top 100 Questions (Part 1) The Basics: Everything you need to know about setting up a (RED) account and getting started on Xiaohongshu. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu.  Xiaohongshu Marketing

Xiaohongshu Marketing Content Violation Policy 2023 – Final Avoiding Common Content Violations on Xiaohongshu: A Marketer’s Guide It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we will provide information

Xiaohongshu Marketing Content Violation Policy 2023 – Part Three Avoiding Common Content Violations on Xiaohongshu: Best Practices It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we will provide information

Xiaohongshu Marketing Content Violation Policy 2023 – Part Two Protecting Your Brand on Xiaohongshu: Compliance with Content Guidelines & Policy It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we

Xiaohongshu Marketing Content Violation Policy 2023 – Part One A Beginner’s Guide to Xiaohongshu Content Marketing: Staying on the Right Side of the Rules It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In