China Marketing Academy

Xiaohongshu Marketing Content Violation Policy 2023 – Part Three Avoiding Common Content Violations on Xiaohongshu: Best Practices It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we will provide information […]

Xiaohongshu Marketing Content Violation Policy 2023 – Part Two Protecting Your Brand on Xiaohongshu: Compliance with Content Guidelines & Policy It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we

Xiaohongshu Marketing Content Violation Policy 2023 – Part One A Beginner’s Guide to Xiaohongshu Content Marketing: Staying on the Right Side of the Rules It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In

Three Key Steps to Create a Successful Xiaohongshu(RED) Brand/Enterprise Account Xiaohongshu or known as RED/Little Red Book which allows users to share short videos and photos about fashion, beauty, food, travel, and much more has been popular among youngsters nowadays. According to a Marketing report by Xiaohongshu, there are over 140,000 brands on Xiaohongshu and

Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work?  In this video, our social media specialist, Yvette will introduce you

Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. Do you know that you can link WeChat Channels