China Marketing News

Xiaohongshu 2023 Latest Account Verification Rules The Verified Account or Professional Account (blue tick) on Xiaohongshu (Little Red Book) is designed to serve individual business owners and enterprises with commercial activity needs within the platform. It is a specialized identity account obtained through qualification application on top of a regular account. Therefore, Xiaohongshu do not …

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Xiaohongshu Major Policy Changes-Big Impact Summary of Policy Impact: Notice on Strengthening the Management of “Self-Media”: The policy will strengthen the responsibility of information content management on self-media platforms, regulate account operation behavior, restrict the dissemination of false information, and promote the development of a healthy online public opinion ecosystem. Crackdown on Malicious Traffic Diversion …

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Performance Report of Douyin, Xiaohongshu, and Bilibili during China’s 2023 618 E-commerce Festival Douyin E-commerce: Overall Sales Increased by 66% during the 618 Promotion On June 20th, Douyin E-commerce released the consumption data for their “Douyin 618 Good Goods Festival” campaign. The data reveals that from May 31st to June 18th, the cumulative live streaming …

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Xiaohongshu Marketing: China Summer Explosive Growth for Sunscreen Product and Skincare Industry In this article, we explore the latest trends in the Chinese sunscreen market, with a focus on Xiaohongshu (Little Red Book) and its explosive growth. We also provide tips for brands looking to market their sunscreen products in China this summer, with a …

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Xiaohongshu’s Violation of Laws and User Privacy: A Growing Concern Xiaohongshu’s 16 Administrative Penalties: A Look into the App’s Violations and Controversies The app “Xiaohongshu” has been penalized 16 times According to information from the Tianyancha app, on March 31st, Shanghai Xiaoyin Information Technology Co., Ltd., an affiliated company of Xiaohongshu, was fined 35,000 yuan …

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Hurun Report 2023 Reveals Significant Growth in China’s High Net Worth Households China Marketing News March 2023 Hurun Report 2023: 138,000 Households in China with Assets Worth at least 100 Million RMB, 5.18 Million Households with Assets Worth at least 6 Million RMB On March 10th, according to the 2022 Hurun Wealth Report, as of …

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Latest China Marketing News – Mar 2023 1. Xiaohongshu (RED) launches brand campaign with Taobao redirect feature Xiaohongshu’s (RED) splash ads now support jumping to Taobao brand activity pages. Users can complete the jump by clicking on the “jump to third-party pages or applications” at the bottom of the splash page. However, Xiaohongshu notes and …

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TikTok’s TV version has launched in Malaysia and is now available in Europe, America, and Southeast Asia TikTok TV – TikTok Marketing & China Marketing TikTok TV is expanding its global reach with its recent launch in Malaysia, adding to its presence in Europe, America, and Southeast Asia. As the name suggests, users can easily …

TikTok’s TV version has launched in Malaysia and is now available in Europe, America, and Southeast Asia. Read More »