China Marketing News

A Necessary Marketing Tool for Marketer in 2020 【Posted on: 2020 October】 A NECESSARY MARKETING TOOL FOR MARKETER IN 2020 Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly. 1. Taobao series background data SYCM（生意参谋） Marketers can use […]

Wechat Video Channel – Short Video Platform Killer? 【Posted on: 2020 October】 WECHAT VIDEO CHANNEL – SHORT VIDEO PLATFORM KILLER? WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe

2022 CHINA E-COMMERCE 618 INSIGHTS REPORT 【Posted on: 2022 July】 2022 CHINA E-COMMERCE 618 INSIGHTS REPORT The pandemic has affected the macroeconomic situation, 618 is the second largest and one of the very important shopping festivals in China, it is the key event for all e-commerce merchants to compete for traffic and obtain sales, thus

Macau is now Fully Open Border, and Ready to Welcome all over China Visitors 【Posted on: 2020 October】 MACAU IS NOW FULLY OPEN BORDER, AND READY TO WELCOME ALL OVER CHINA VISITORS The Macao SAR government has announced that from September 23, 2020, Macao will be fully open to the Chinese mainland traveller. All residents

2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT 【Posted on: 2022 July】 2022 CHINA MOBILE NETWORK’S INTERNET BLUEBOOK REPORT According to the 2022 China Mobile Internet Development Report” by the People’s Daily Online Research Institute, there are five major trends in China’s mobile Internet development: industrial application of the Metaverse, anti-monopoly to maintain a healthy market

China‘s Network Live-streaming Marketing Supervision is Coming Soon 【Posted on: 2020 September】 Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of live streaming. It aims to form a long-term mechanism to rectify abuses such as sales of counterfeit products, false advertising

Angela Zhang’s First Douyin Commercial Live-streaming 【Posted on: 2020 September】 ANGELA ZHANG’S FIRST DOUYIN COMMERCIAL LIVE-STREAMING Starry Asia Entertainment and us (OctoPlus Media) have just recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success. We were able to hit multiple milestones during the event. Our team has worked hard together

New Wechat Function – Fingertip Search 【Posted on: 2020 September】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently.

Douyin Available On Desktop, Launched Web Version 【Posted on: 2021 July】 Douyin, the Chinese version of TikTok, is now available on the desktop. On June 21, 2021, Douyin officially launched the internal beta of the web version, and its official website page has also been revised. The new version can watch videos, like, view comments

Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in