China Marketing News

Taxes are also required to Operate E-commerce! Clicks Farming (fake transactions) will also have to pay back taxes for the past three years 【Posted on: 2020 June】 TAXES ARE ALSO REQUIRED TO OPERATE E-COMMERCE! CLICKS FARMING (FAKE TRANSACTIONS) WILL ALSO HAVE TO PAY BACK TAXES FOR THE PAST THREE YEARS In June 2020, China State […]

Weibo Punished with Temporary Loss of “Hot Search” and “Hot Topic” lists, Internet Supervision Tightened. 【Posted on: 2020 June】 Weibo, one of China’s largest SNS platforms, announced on June 10, that it was shutting down its “hot search” and “hot topic” lists in accordance with orders from the nation’s internet regulator. That’s a blow to

What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2020 June】 WHAT IS “PRIVATE TRAFFIC”? WHICH IS POPULAR DURING EPIDEMICS? HOW TO MAKE USE OF “PRIVATE TRAFFIC”? 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to

NEW DEVELOPMENT TRENDS OF CHINA NEW CONSUMER BRANDS 【Posted on: 2022 April】 According to Marketing’s observation of new consumer brands, it is found that new consumer brands are starting to use different marketing methods from previous brands in the early stages of development. They are moving toward the development direction of the “endogenous force” stage.

China’s Ott Market is Booming 【Posted on: 2020 May】 CHINA’S OTT MARKET IS BOOMING With the rapid popularization of smart TV, the OTT industry has also developed rapidly, so what is OTT? OTT is the abbreviation of “Over The Top” and refers to providing various application services to users through the Internet. This kind of

Six Takeaways from Cnnic’s Internet Report 【Posted on: 2020 May】 1. SIX TAKEAWAYS FROM CNNIC’S INTERNET REPORT The China Statistical report on internet development report has been freshly released by China Internet Network Information Center (CNNIC), It’s about the country’s internet population and the development of different sectors, include Internet infrastructure, netizen scales, online shopping,

Half of the Global Luxury Purchased by the Chinese after the Covid-19? 【Posted on: 2020 May】 HALF OF THE GLOBAL LUXURY PURCHASED BY THE CHINESE AFTER THE COVID-19? As the impact of COVID-19 continues, and the global luxury goods market has been hit hard. According to the latest report from Bain & Company, overall sales

Maimai and Douyu Available Programmatically via selected DSP 【Posted on: 2020 April】 Maimai (脉脉), China’s biggest rival to global professional networking giant Linkedin; Douyu（斗鱼）, popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially.   Douyu, one of popular e-sport related live streaming

Guide to Advertisement Censorship Law in China 【Posted on: 2020 April】 GUIDE TO ADVERTISEMENT CENSORSHIP LAW IN CHINA Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising