China Marketing News

Guide to Advertisement Censorship Law in China 【Posted on: 2020 April】 GUIDE TO ADVERTISEMENT CENSORSHIP LAW IN CHINA Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising […]

Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first

China’s Domestic Tourism picks up during Festival 【Posted on: 2020 April】 During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s. Ctrip ’s domestic ticket sales increased by 114% from the previous month. Mafengwo report also showed that the keywords

CHINA REGULATIONS – MARCH 2022 UPDATES 【Posted on: 2022 March】 CHINA REGULATIONS – MARCH 2022 UPDATES This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. With the rapid development and application of emerging technologies such as artificial intelligence, big

NFT MARKETING IN CHINA 【Posted on: 2022 February】 NFT MARKETING IN CHINA NFT is the abbreviation of Non-Fungible Token, which is translated as “非同质化代币” in Chinese, it is a native digital asset issued on the blockchain platform. The craze of NFT and Metaverse has become popular in China’s marketing circle. With the outbreak of the

Alimama-Insights into online consumption of luxury goods 【Posted on: 2021 March】 ALIMAMA-INSIGHTS INTO ONLINE CONSUMPTION OF LUXURY GOODS In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower purchasing power. Luxury goods purchased by these group of consumers is done beyond their means and

WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to

Key to Blind Box Marketing Success in China 【Posted on: 2021 February】 Blind Box Marketing Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the item until they purchase a blind box. Lucky boxes and themed bags in shopping

Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key