China Marketing News

Alimama-Insights into online consumption of luxury goods 【Posted on: 2021 March】 ALIMAMA-INSIGHTS INTO ONLINE CONSUMPTION OF LUXURY GOODS In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower purchasing power. Luxury goods purchased by these group of consumers is done beyond their means and […]

WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to

Key to Blind Box Marketing Success in China 【Posted on: 2021 February】 Blind Box Marketing Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the item until they purchase a blind box. Lucky boxes and themed bags in shopping

Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key

Tmall opens online Global Liquor Pub for sample size trial at 1RMB 【Posted on: 2021 February】 TMALL OPENS ONLINE GLOBAL LIQUOR PUB FOR SAMPLE SIZE TRIAL AT 1RMB Tmall Global officially launched the “Taste First, Buy Later” service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision

2021 WeChat Roadmap 【Posted on: 2021 February】 2021 WECHAT ROADMAP Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the

XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline

Douyin is Beta Testing “Audio Livestreaming” 【Posted on: 2020 March】 Douyin will launch an audio broadcasting function, the feature allows a host to set up a public live voice chatroom, where up to 8 listeners can join and broadcast at the same time. This new feature is expected to enhance the social attributes of Douyin

WeChat Launched the Live Streaming Function 【Posted on: 2020 March】 WeChat just launched the live streaming function, the major brands are rushing to enter the market. Through WeChat live streaming, users can watch the live streaming and buy products; Participate in interactive activities such as likes, comments, lucky draw, coupon, etc. Users also can directly

Alipay has evolved from digital wallet to a lifestyle enabler 【Posted on: 2020 March】 AliPay, one of the China largest thire-party payment platform, it backed by the Alibaba group, with 1.2billion users. It’s also the industry of digital payment most trusted partner. Recently Alipay announces the plan to support the digital strategy upgrade in China.