China Marketing News

XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline […]

Douyin is Beta Testing “Audio Livestreaming” 【Posted on: 2020 March】 Douyin will launch an audio broadcasting function, the feature allows a host to set up a public live voice chatroom, where up to 8 listeners can join and broadcast at the same time. This new feature is expected to enhance the social attributes of Douyin

WeChat Launched the Live Streaming Function 【Posted on: 2020 March】 WeChat just launched the live streaming function, the major brands are rushing to enter the market. Through WeChat live streaming, users can watch the live streaming and buy products; Participate in interactive activities such as likes, comments, lucky draw, coupon, etc. Users also can directly

Alipay has evolved from digital wallet to a lifestyle enabler 【Posted on: 2020 March】 AliPay, one of the China largest thire-party payment platform, it backed by the Alibaba group, with 1.2billion users. It’s also the industry of digital payment most trusted partner. Recently Alipay announces the plan to support the digital strategy upgrade in China.

Fliggy Travel Live Streaming for Home Stay 【Posted on: 2020 March】 Fliggy, the Alibaba’s comprehensive tourism service platform, it ranks the top 3 mobile terminals in the tourism market. It is backed by the Ali Group ecosystem and has nearly 700 million monthly mobile active users, also successfully attracted many international travel enterprises. Recently, Fliggy

Ctrip Announced 1 Billion yuan Plan to Revive Travel Booking 【Posted on: 2020 March】 In order to promote tourism consumption, Ctrip recently announced 1 Billion yuan plan to revive travel booking on platform. The plan will involve destination government authorities, airlines, hotels, travel agencies and tourist attraction operators. Ctrip also proposed active investment subsidies for

Gucci Fendi Burberry collaborate with Tencent to customize WeChat Red Packet cover 【Posted on: 2020 Feb】 https://mp.weixin.qq.com/s/7hVI9sZ-WRA_D5rcY7i3bA https://mp.weixin.qq.com/s/5Ebnf9ciD9YGtKQ_mBdIaw In early 2020, Gucci teamed up with Tencent to launch a customized WeChat red packet cover to launch a Spring Festival brand campaign to achieve a successful “localization” of communication and promotion.   Limited-time red envelope collection mechanism

Alimama releases “5i Rule” 2021 – The Strongest Short Video Marketing Strategy 【Posted on: 2021 January】 To help platform merchants and short video creators to better adapt to changes in short video marketing and accurately grasp opportunities, Alimama collaborated with Taobao short video and Tmall beauty industry to jointly launch a Taobao short video marketing

McDonald’s China replaces Mascot with Digital Idol “Happy Sister” 【Posted on: 2021 January】 McDonald’s recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of

Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This