China Marketing News

McDonald’s China replaces Mascot with Digital Idol “Happy Sister” 【Posted on: 2021 January】 McDonald’s recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of […]

Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This

New advertising formates release by Bytedance and an integrated marketing service brand – Ocean Engine 【Posted on: 2020 February】 In 2020, today’s headlines will introduce a variety of highly interactive forms of advertising, through the opening screen and information feeds. This seamless form of presentation will showcase a complete and smooth advertising information, in the

WeChat New feature – Video Channel –Douyin direct competitor? 【Posted on: 2020 February】 WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video.  This new feature will be appear under the WeChat-Discovery-Friends Circle option.

Tencent Launched a New Version of Private Traffic Tool 【Posted on: 2020 December】 TENCENT LAUNCHED A NEW VERSION OF PRIVATE TRAFFIC TOOL Most of the current private traffic operations are based on Tencent’s various products (especially WeChat), but due to the privacy of social networks, it is difficult for outsiders to obtain such data. Therefore,