China Marketing News

China’s Ott Market is Booming 【Posted on: 2020 May】 CHINA’S OTT MARKET IS BOOMING With the rapid popularization of smart TV, the OTT industry has also developed rapidly, so what is OTT? OTT is the abbreviation of “Over The Top” and refers to providing various application services to users through the Internet. This kind of […]

Six Takeaways from Cnnic’s Internet Report 【Posted on: 2020 May】 1. SIX TAKEAWAYS FROM CNNIC’S INTERNET REPORT The China Statistical report on internet development report has been freshly released by China Internet Network Information Center (CNNIC), It’s about the country’s internet population and the development of different sectors, include Internet infrastructure, netizen scales, online shopping,

Half of the Global Luxury Purchased by the Chinese after the Covid-19? 【Posted on: 2020 May】 HALF OF THE GLOBAL LUXURY PURCHASED BY THE CHINESE AFTER THE COVID-19? As the impact of COVID-19 continues, and the global luxury goods market has been hit hard. According to the latest report from Bain & Company, overall sales

Maimai and Douyu Available Programmatically via selected DSP 【Posted on: 2020 April】 Maimai (脉脉), China’s biggest rival to global professional networking giant Linkedin; Douyu（斗鱼）, popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially.   Douyu, one of popular e-sport related live streaming

Guide to Advertisement Censorship Law in China 【Posted on: 2020 April】 GUIDE TO ADVERTISEMENT CENSORSHIP LAW IN CHINA Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising

Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first

China’s Domestic Tourism picks up during Festival 【Posted on: 2020 April】 During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s. Ctrip ’s domestic ticket sales increased by 114% from the previous month. Mafengwo report also showed that the keywords

CHINA REGULATIONS – MARCH 2022 UPDATES 【Posted on: 2022 March】 CHINA REGULATIONS – MARCH 2022 UPDATES This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. With the rapid development and application of emerging technologies such as artificial intelligence, big