China Marketing News

2024 HOSPITALITY AND RESTAURANT MARKETING TO CHINESE GUIDES ON WECHAT MARKETING AND WECHAT MINIPROGRAM WeChat Mini Programs have opened a new path for business expansion in the hospitality industry such as Restaurant, Hotel and Tourism in China. The iterative platform features are enabling businesses to consistently enhance their operational capabilities. Drawing from our industry insights, […]

CRM Marketing in China: How Walmart, Starbucks drive revenue with Membership WeChat Mini-programs WeChat Mini Program and CRM Marketing continue to make significant contributions to brand’s performance. Summary Innovative brands like Walmart, Nai Xue’s Tea, and Starbucks leverage WeChat mini-programs to enhance CRM marketing. With membership models and digitalization, they personalize experiences, boost sales, and

TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping Image by rawpixel.com on Freepik TikTok is currently in the experimental phase of testing a cutting-edge artificial intelligence tool designed for its e-commerce platform, TikTok Shop. This innovative tool employs advanced machine-object detection to analyze videos, accurately identify featured items, and subsequently recommend similar products

2023 Policy Address: Supporting Hong Kong SMEs in Digital Transformation 2023 Policy Address: HK Government to Provide 1 Million in Funding to Aid Small and Medium Enterprises in Expanding Their E-commerce Business in China The 2023 Policy Address for Hong Kong outlines the government’s commitment to establishing an interdepartmental “E-commerce Development Task Force.” This task

Xiaohongshu 2023 Latest Account Verification Rules The Verified Account or Professional Account (blue tick) on Xiaohongshu (Little Red Book) is designed to serve individual business owners and enterprises with commercial activity needs within the platform. It is a specialized identity account obtained through qualification application on top of a regular account. Therefore, Xiaohongshu do not

Xiaohongshu Major Policy Changes-Big Impact Summary of Policy Impact: Notice on Strengthening the Management of “Self-Media”: The policy will strengthen the responsibility of information content management on self-media platforms, regulate account operation behavior, restrict the dissemination of false information, and promote the development of a healthy online public opinion ecosystem. Crackdown on Malicious Traffic Diversion

Performance Report of Douyin, Xiaohongshu, and Bilibili during China’s 2023 618 E-commerce Festival Douyin E-commerce: Overall Sales Increased by 66% during the 618 Promotion On June 20th, Douyin E-commerce released the consumption data for their “Douyin 618 Good Goods Festival” campaign. The data reveals that from May 31st to June 18th, the cumulative live streaming

Xiaohongshu Marketing: China Summer Explosive Growth for Sunscreen Product and Skincare Industry In this article, we explore the latest trends in the Chinese sunscreen market, with a focus on Xiaohongshu (Little Red Book) and its explosive growth. We also provide tips for brands looking to market their sunscreen products in China this summer, with a

Xiaohongshu’s Violation of Laws and User Privacy: A Growing Concern Xiaohongshu’s 16 Administrative Penalties: A Look into the App’s Violations and Controversies The app “Xiaohongshu” has been penalized 16 times According to information from the Tianyancha app, on March 31st, Shanghai Xiaoyin Information Technology Co., Ltd., an affiliated company of Xiaohongshu, was fined 35,000 yuan