China Marketing News

Driving High-Quality Traffic Through Zhihu 【Posted on: 2021 October】 DRIVING HIGH-QUALITY TRAFFIC THROUGH ZHIHU As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of […]

11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be

China Tech Crackdown – October update 【Posted on: 2021 October】 CHINA TECH CRACKDOWN – OCTOBER UPDATE We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates. Chinese authorities say progress is being made in their efforts to clean up the

2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li

China Regulation – Personal Information Protection Law (PIPL) 【Posted on: 2021 September】 CHINA REGULATION – PERSONAL INFORMATION PROTECTION LAW (PIPL) This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking

New Cross-border E-commerce Regulations in China 【Posted on: 2020 December】 NEW CROSS-BORDER E-COMMERCE REGULATIONS IN CHINA China issued a notice on the relevant cross-border e-commerce system recently, requiring that the behavior of cross-border e-commerce operators be regulated and information protection and data security management system should be established. Strengthen the normative guidance for the development

Live-streaming Case Study 【Posted on: 2020 November】 LIVE-STREAMING CASE STUDY Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and

Miaozhen Ooh-Monitor 2.0 【Posted on: 2020 November】 MIAOZHEN OOH-MONITOR 2.0 Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry. Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full

Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows

CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS 【Posted on: 2022 August】 CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS WeChat video account native advertising was officially launched on July 18, opening a whole new advertising scene for WeChat in-feed media. Earlier, WeChat video accounts gradually launched online live broadcasts, rewards,