China Marketing News

Miaozhen Ooh-Monitor 2.0 【Posted on: 2020 November】 MIAOZHEN OOH-MONITOR 2.0 Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry. Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full […]

Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows

CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS 【Posted on: 2022 August】 CHINA MEDIA UPDATE – NEW WECHAT CHANNELS VIDEO IN-FEED ADS WeChat video account native advertising was officially launched on July 18, opening a whole new advertising scene for WeChat in-feed media. Earlier, WeChat video accounts gradually launched online live broadcasts, rewards,

China Regulations – Why Did Didi Get Fined US$1.2 Billion? 【Posted on: 2022 August】 CHINA REGULATIONS – WHY DID DIDI GET FINED US$1.2 BILLION? With the increasingly strict implementation of China’s regulatory policies, it is not surprising to find that China is reviewing major leading platforms with unprecedented intensity, and issuing “sky-priced fines” to platforms

China Tech Crackdown – Anti-monopoly Fines 【Posted on: 2021 August】 CHINA TECH CRACKDOWN – ANTI-MONOPOLY FINES In recent weeks, China has been enacting several new laws to protect sensitive data, prevent misuse of personal information & reign in anti monopolistic behaviour. In this series of articles over the next several months, we will be looking

Sports Marketing Trends during Tokyo Olympics 【Posted on: 2021 August】 SPORTS MARKETING TRENDS DURING TOKYO OLYMPICS As the Covid-19 pandemic ravaged multiple countries in 2020, most major sporting events slated for 2020 were postponed. 2021 will be ushered in a “sports year” with multiple international & domestic sporting calendar events. For the first time in

CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? 【Posted on: 2022 July】 CHINA B2B MARKETING – IS SHORT VIDEO APPLICABLE TO ENTERPRISES? In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platforms such as social media, search engines, and

11.11 Past Report & Strategy 【Posted on: 2020 October】 Singles’ Day (11.11) – The Mother of All E-Commerce Holidays. 2020 will marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival, started as an Alibaba phenomenon, has spread beyond Tmall and Taobao to other e-commerce operators, as well as bricks-and mortar stores. What

JD.com Mini-Program 【Posted on: 2021 August】 JD.COM MINI-PROGRAM JD Mini Program platform was officially released on April 22, dedicated to bringing new services and new experiences to consumers. The mini-program will support self-operated stock and automatic activation of POP merchants, new types of non-e-commerce businesses to participate in the mini-program ecosystem. Merchants who join the

NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT  【Posted on: 2022 July】 NEW CONSUMPTION TRENDS IN CHINA – 2022 MID-YEAR REPORT As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak. Several industries are particularly popular in the first six