Frequent Q&As

What is the ‘Little Red Heart’ product rating system? What does it mean to be a Xiaohongshu ‘verified purchaser’? 【Posted on: 2019 July】 Xiaohongshu has recently partially launched Xiaohongxin (‘Little Red Heart’), a product rating system developed by Xiaohongshu and its users jointly. Users who have genuinely tried out a product review it by rating […]

How can brand owners manage their Xiaohongshu brand account? 【Posted on: 2019 May】 After opening a Xiaohongshu brand account and merging it with your store, the next challenge is how to operate it and drive sales. The OctoPlus team can help you out with the following steps: 1. Build your store and upload your products

Why should you promote and sell products on Xiaohongshu? How? 【Posted on: 2019 May】 The rise of Xiaohongshu as a social e-commerce platform has changed online shopping habits. We found that products labelled as “Popular on Xiaohongshu” tend to also be listed as a bestselling item on major e-commerce platforms. Nowadays, to do well on

How will the new Xiaohongshu regulations affect you and how can you deal with it? 【Posted on: 2019 May】 On 10 May 2019, Xiaohongshu released its official “Updated Brand Partnership Regulations”. In the past, Xiaohongshu bloggers could become brand partners as long as they have more than 1,000 fans. Since the new Xiaohongshu regulations were

How can brand posts rank higher in Xiaohongshu search results? 【Posted on: 2019 April】 1. Keep your content as original as possible, as the more unoriginal content a post contains, the lower its ranking is likely to be. Of course, this may not be completely unavoidable, in which case, a few tricks will need to

What major content marketing mistake do brands tend to make and how can you avoid it? 【Posted on: 2019 April】 One of the biggest mistakes that brands make when doing content marketing is assuming that spending money equals getting exposure on their content. This is something you especially want to avoid on Xiaohongshu. The more

What kind of content should I put on Xiaohongshu to attract and convert customers? 【Posted on: 2019 April】 3 types of content that you should put on Xiaohongshu to attract and convert customers: 1. Content that reflects real life: such content helps to drive resonance and relatability among customers, which in turn make it easier

How do you leverage Xiaohongshu to create a viral product? 【Posted on: 2019 April】 Product marketing is the main reason why brands look into Xiaohongshu, a truly excellent channel through which you can generate higher brand awareness, maybe even “red-hot viral products”. But in order to achieve that, you need to target users in a

How and when can a brand get started with Xiaohongshu promoted ads? 【Posted on: 2019 April】 To get started with Xiaohongshu promoted ads, first, you’ll need to open a brand account verified by Xiaohongshu. Without an official brand account, posts and promoted content about the brand cannot be distributed by the system. Once you have

How will Xiaohongshu’s tougher supervision of KOL promoted ads impact brands? 【Posted on: 2019 March】 Xiaohongshu recently strengthened its supervision on KOL promoted ads; such ads must be marked clearly, or risk being restricted or even deleted. The impact this has is: Xiaohongshu KOL fees increasing as KOLs are worried that even soft selling will