How can you increase your Xiaohongshu conversion rate to a whopping 85%? 【Posted on: 2019 March】 One of the things that Xiaohongshu does very well in is satisfying the needs of its users, inspiring their behaviours, and shaping their opinions to drive results. A good Xiaohongshu post not only aligns with a user’s values but […]
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Can you register for Xiaohongshu as a Hong Kong or overseas company without a Mainland Chinese business license? How? 【Posted on: 2019 March】 The answer is yes! To register for Xiaohongshu account, you just need your company information, business certification, financial information and brand information. Company information should include manager contact information, business address (as
How did we create a red-hot shopping spot for Chinese tourists in London through RED (Xiaohongshu) 【Posted on: 2019 March】 Here’s a case study about how we turn a second-hand watch store in London to a red-hot shopping spot for Chinese tourists: New Year’s Eve, London. We helped a local vintage shop conduct a “Xiaohongshu
Why is Xiaohongshu China’s most powerful social ecommerce platform? 【Posted on: 2019 February】 Compared to the relatively cold way of online shopping on Taobao, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app – the most powerful social ecommerce platform in China. Through KOLs sharing products and recommendations
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What is Xiaohongshu? 【Posted on: 2019 February】 Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos
The ever expanding ecosystem of WeChat mini-program 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to the value of epidemic prevention in the last year.
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2021 WeChat Roadmap 【Posted on: 2021 February】 Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the 780 million people
What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2021 February】 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to everyone, such as offline traffic, BAT（Baidu, Alibaba, Tencent）traffic, like WeChat, QQ, Tmall, Taobao, Baidu, Douyin, Kuaishou,
Mead Johnson Live-Streaming Case Study 【Posted on: 2021 February】 Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users
New WeChat function – Fingertip Search 【Posted on: 2021 February】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently.
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