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CHINA INSIGHTS

China Outbound Travel Marketing, China May 1st

China Outbound Travel Marketing Insights: New Destinations and Visa Updates for Chinese Tourists during “May 1st”​

China Outbound Travel Marketing Insights: New Destinations and Visa Updates for Chinese Tourists during “May 1st” The pilot resumption of outbound group tours has brought good news to the travel market. The Ministry of Culture and Tourism has announced the second batch of travel agencies allowed to operate outbound group tours and “flight + hotel” […]

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China hospitality; china travel; china holiday

China Hospitality Industry: A Decade of Evolution and Forecasting the Next 3 Years for China’s Homestay​

China Hospitality Industry: A Decade of Evolution and Forecasting the Next 3 Years for China’s Homestay As we navigate through the post-epidemic era, the homestay industry is experiencing changes and trends that are worth exploring. Looking back at the past 10 years, we’ve seen significant growth in the industry, from humble beginnings to high-end quality

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XHS violation - FAQ & Appendix

Xiaohongshu Marketing Content Violation Policy 2023 – Final

Xiaohongshu Marketing Content Violation Policy 2023 – Final Avoiding Common Content Violations on Xiaohongshu: A Marketer’s Guide It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we will provide information

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XHS Offensive Keywords Guideline

Xiaohongshu Marketing Content Violation Policy 2023 – Part Three

Xiaohongshu Marketing Content Violation Policy 2023 – Part Three Avoiding Common Content Violations on Xiaohongshu: Best Practices It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we will provide information

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China marketing newsletter

China Marketing Insights Monthly Newsletter [April 2023]

China Marketing Insights Monthly Newsletter [April 2023] Hello There, Welcome to our April newsletter. In this month’s newsletter, we bring you a diverse range of topics, beginning with a deep dive into the reimagined world of homestays. As travelers increasingly seek unique and authentic experiences, the homestay industry has adapted, offering exciting new developments to

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Xiaohongshu Content Key Industry Policy

Xiaohongshu Marketing Content Violation Policy 2023 – Part Two

Xiaohongshu Marketing Content Violation Policy 2023 – Part Two Protecting Your Brand on Xiaohongshu: Compliance with Content Guidelines & Policy It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In the following sections, we

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Xiaohongshu's Violation of Laws and User Privacy A Growing Concern

Xiaohongshu Hit with Another Penalty Again with Additional Fine

Xiaohongshu’s Violation of Laws and User Privacy: A Growing Concern Xiaohongshu’s 16 Administrative Penalties: A Look into the App’s Violations and Controversies The app “Xiaohongshu” has been penalized 16 times According to information from the Tianyancha app, on March 31st, Shanghai Xiaoyin Information Technology Co., Ltd., an affiliated company of Xiaohongshu, was fined 35,000 yuan

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Xiaohongshu Marketing Common Types of Violations

Xiaohongshu Marketing Content Violation Policy 2023 – Part One

Xiaohongshu Marketing Content Violation Policy 2023 – Part One A Beginner’s Guide to Xiaohongshu Content Marketing: Staying on the Right Side of the Rules It is important for brands and enterprises to be mindful of the types of violations that can occur when managing a Xiaohongshu account, particularly when it comes to content marketing. In

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Top China National Video Sites in China: An Overview

Top China National Video Sites in China: An Overview China has numerous video sites catering to its vast population. With over 1.4 billion people and a growing middle class, the demand for high-quality video content has never been higher. Different platform has its unique strengths and focuses on different types of content to cater different

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qunar china OTA, China OTA Ads, OTA marketing, chinese travellers marketing

Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform

Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform In recent years, the Chinese online travel market has experienced tremendous growth, thanks to the rising popularity of online booking platforms like Qunar. What is Qunar? Qunar is a leading Chinese online travel booking platform that allows users to

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