China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real […]
China Marketing Insights Monthly Newsletter [December 2022] Hello There, Welcome to our December newsletter. We start our newsletter with an analysis of China’s financial industry trends. Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. We’ve compiled the Chinese financial industry’s key data analytics and advertising strategies for
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Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private
Introduction of Main WeChat Live-streaming Platforms WeChat Mini Program Live Streaming WeChat Mini Program Live Streaming is a provided tool from WeChat, for WeChat operators to convert their sales on ecommerce platform. It can effectively help merchants to create a cycle between live streams and transactions, in order to improve sales conversion. However, the requirement
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China Programmatic DSP Advertising Landscape 2023 Programmatic Ads in China: China consumers The ad marketplaces in China more of an emphasis on mobile devices because the Chinese audience is mainly mobile-first as they consumers significantly rely on smartphones in their daily lives for everything from social media browsing such as making online reservations, ordering food,
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China DSP Advertising – Programmatic Media Buying | China Data Bank What is DSP? A Demand Side Platform (DSP) known as an automated ad buying platform where marketers and agencies go to buy digital ad inventory. Advertisers can take use of a wider ad inventory with DSPs to maximise their targeting of sizable audiences. The
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WeChat Brand IP Interactive Ad – World Cup IP Advertisement With the upsurge of the Qatar World Cup 2022, Vivo released an eye-catching WeChat moment ad which is known as IP advertisement or out-of-frame advertising, which the video of the ad is breaking through the video border, similar with a feeling of watching the outdoor
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Toutiao – Btyedance China News and Information Content Platform Toutiao is a news data mining and AI-based news recommendation aggregator platform, it recommends information to users from various media sources and provides service products that connect people and information. Toutiao was developed by Beijing ByteDance Technology Co., Ltd., founded by Zhang Yiming in March 2012,
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2022 China Maternity and Baby Industry User Insights With China’s latest policy in encouraging childbirth, the proportion of newborn second children in China has increased, which in turn has promoted the growth of the scale of the maternal and baby industry. Analysys and Baidu Marketing jointly released the “2022 Internet Maternity and Baby Industry User
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2022 China Enterprise Marketing Transformation Roadmap Marketing digitalization is an indispensable part of an enterprise’s digital strategy and an important part of the development of the digital economy. According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reached 45.5 trillion, accounting for 81.7% of
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