CHINA INSIGHTS

WeChat Eco-system Research 2019 Report organized by OctoPlus Media How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua […]

China E-commerce Market Fragmentation Report 2019 by UBS Highlights: E-commerce is evolving—and new models are driving market fragmentation Social e-commerce models are gaining momentum Existing platforms are adapting while new ones are entering UBS expect Alibaba and Pinduoduo to benefit most from this trend For more information, download the full report from here. The deck is

2019 Tencent China Home Furnishing Industry Insights Report With the arrival of a new round of consumption upgrades and the real estate market gradually entering a mature stage, the demand for home decoration is increasing year by year in China. Correspondingly, the market scale of the domestic home decoration industry is also expanding every year.

Bain & Company / Kantar Worldpanel – China Shopper Report 2019, Vol. 1: Premium Products, Small Brands and New Retail We are in an era of diversified and rapid development. Under the influence of the big environment, our living standards and consumer behaviors are different from the past. The newly released “China Shopper Report 2019,

China Market Research 2019 – 618 E-commerce Insights by 360 618 (June 18th) is a promotional event in China created by e-commerce platforms, which has already become a once-a-year shopping carnival for netizens. It successfully reversed the low season of the retail industry in June and July, opening a new sales growth for e-commerce. If

MobTech – 2019 Casual Snack Industry In-depth Interpretation Hunger breeds discontentment. Casual snacks have always been many consumers’ favorite. At the same time, they are gradually becoming the daily necessities of the people. With economic development and consumption level improvement, consumers’ demand for the quantity and quality of casual snacks continues to grow. OctoPlus Media

Tencent Smart Retail – 2019 High-end Beauty Consumption Whitepaper Female consumers’ purchasing tendency has always been the weathervane of business marketing. With the improvement of living standards, high-end beauty products have become something attainable to many female consumers in China. Who knows the market best can seize the business opportunity. The OctoPlus team recommends you