CHINA INSIGHTS

OctoPlus Announcing Complete End-to-End Cross-border WeChat e-Commerce Solution (Success Cases: China Duty Free and Korea LOTTE Duty Free) As the representative of luxury operators and the travel retail industry, the Duty-Free Group has committed to the global offline sales business. However, with the rapid development of digitalisation of Chinese consumers and the devastating impact of […]

Weibo now allows redirection to WeChat mini program You may now insert a WeChat mini program in your Weibo post! From June onwards, Weibo has allowed redirection to WeChat mini program from Weibo. This is beneficial for merchants who have a WeChat mini program store as now you may direct traffic from Weibo to your

Xiaohongshu (Little Red Book / RED) reduced platform commission from 20% to 5% Xiaohongshu, also known as Little Red Book or RED, is a platform about millennials’ lifestyle that influences their buying decision. It allows users to share product reviews. It has now become the largest library of consumer word of mouth and social e-commerce platform in China.

Official Live Streaming Programs Update on WeChat, Taobao and Douyin As some of you may know we invested in an Official Taobao Live Streaming Station in Shenzhen in 2018 and it was closed by the end of 2019. At that time, We thought it was time to leave the live streaming industry as the competition

SaSa Hong Kong collaborated with WeChat for the first-ever cross-border e-commerce live streaming – A new direction for cross-border marketing Live streaming marketing is the hottest marketing strategy in China right now. However, how can brands build a cost-effective and unique live streaming session? How to break through the barrier between cross-border e-commerce and live streaming?

Second Overseas Live Streaming Session On WeChat For SaSa Hong Kong Hey guys, happy Saturday! How are you going to spend your Saturday? Staying at home? Meeting friends? For those who are staying at home, here’s an exciting announcement for you! SaSa and OctoPlus Media are coming back with their second overseas live streaming on

The Voice of Industry Leaders 2020: OctoPlus Media Global Limited Engage your best audience with valuable China insights. OctoPlus Media has been awarded “Best China Digital Marketing Leader” and “Excellence in Project Management and Customer Services” in Hong Kong. “Our China Data Bank solution will help you reach the right audience with best-in-class China data assets.” — Mia

First Overseas Live Streaming Session On WeChat For SaSa Hong Kong Today is the day! We will be having the FIRST overseas live streaming session on WeChat for SaSa in Hong Kong at 2.00PM today! Live streaming is a favourite pastime for Chinese netizens, and it’s now gaining even more users as people increasingly use

2020 WeChat Retail Growth Plan The domestic businesses in China have gradually resumed their operations and production, however, the pandemic continues to spread and affect the businesses overseas. During this period, growing online traffic and leveraging new opportunities and models for growth has become a key goal for businesses. On April 28, WeChat has launched

Banned Chinese Terms You Should Avoid by China Advertisement Censorship Law 2020 To avoid running into any trouble when advertising in China, it is best to avoid words that sound too definite or extreme. *List of Chinese marketing terms (translated to English) that are banned in China 01. WORDS RELATED WITH “THE MOST” Most, best,