CHINA INSIGHTS

Introduction to Baidu Advertising Baidu, founded in Beijing in the year 2000, is the world’s second-largest search engine and China’s largest search engine. In this video, we are going to introduce you to the basics of Baidu advertising. We will talk about the different types of advertisements in Baidu and their features; advantages and why […]

Introduction to WeChat Ads 微信廣告 How to use WeChat for marketing? Types and characteristics of WeChat ads? How to use WeChat for businesses and brands? Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will guide you through WeChat ads. Presented by: Cover topics: Knowledge and

How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.

Difference between WeChat Mini Program and H5 微信小程序與H5頁的區別 Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5. H5頁面與小程序的區別一眼看上去不算太大，那他們有什麼區別，以及我們這兩者之間我們應該選擇開發哪一種呢？ Presented by: Cover topics: Knowledge and strategies for eCommerce marketing in China – B2C market in China,

Keywords that violates Douyin policy In this video, our marketing coach, Joanne will talk about keywords that violate Douyin policy. Douyin content creator, you do not want to miss this! Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is a marketer with

What is Xiaohongshu Brand Account and its Advantages? Xiaohongshu brand accounts are one of the best ways of engaging with the community. A good brand official account serves well as a communication channel between a brand and its users. In this video, our marketing coach, Cynthia will talk about Xiaohongshu Brand Account and its advantages.

Prohibited Marketing Content in Douyin What types of content are not allowed on Douyin? In this video, our marketing coach, Joanne will talk about the prohibited marketing content in Douyin. Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is a marketer with

Hainan Duty-Free Shop Travel Retail Live Stream Tour Check out our Hainan Duty Free Shop Travel Retail Livestream Tour and Behind the Scenes. Annual duty-free shopping quota of Hainan has been raised since 2020, even the categories of duty-free goods included also expanded. This time, we have successfully setup a livestream event and hit the

WeChat Service Account vs Subscription Account There are 2 types of WeChat official account which are subscription account (订阅号) and service account (服务号), but what are the differences between these two? In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account. Presented by: Cover topics:

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap