CHINA INSIGHTS

2020 Xiaohongshu Mid-Year Beauty Industry Report 【Posted on: 2021 February】 In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report. The report analyzes the current situation and trend […]

Live Streaming on Xiaohongshu can now link Taobao Product Links 【Posted on: 2021 February】 Xiao Hongshu, known as the Chinese version of Instagram, has more than 250 million users. As the young people’s lifestyle sharing platform and the entrance to the consumption decision, it provides a highly advantageous platform resource for brand reputation marketing. With

Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies? 【Posted on: 2019 August】 According to media reports, Xiaohongshu is going to release “Xiaohongshu Eco Judge” function. This is quite similar to “Xiaohongxin (Little Red Heart)” that we introduced before,

In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand? 【Posted on: 2019 August】 Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this report, Xiaohongshu gave two important angles below: 1. Xiaohongshu Team is removing thousands of notes. The team has removed 4285 notes, of which 920 are

Besides SEO, what other ways do companies have to promote their brand products? Let us introduce you Xiaohongshu SEM native ads! 【Posted on: 2019 July】 In our last article, we mainly introduced Xiaohongshu SEM search ads. This time, we will showcase Xiaohongshu SEM native ads. Native ads mainly appear when users are looking for new

Besides SEO, what other ways do companies have to promote their brand products? Let us introduce you Xiaohongshu SEM search ads! 【Posted on: 2019 July】 Besides SEO services that promote WOM, Xiaohongshu recently launched paid SEM services, which allow brands to directly promote their products. Their SEM services can be categorized into two parts: search

What is the ‘Little Red Heart’ product rating system? What does it mean to be a Xiaohongshu ‘verified purchaser’? 【Posted on: 2019 July】 Xiaohongshu has recently partially launched Xiaohongxin (‘Little Red Heart’), a product rating system developed by Xiaohongshu and its users jointly. Users who have genuinely tried out a product review it by rating

How can brand owners manage their Xiaohongshu brand account? 【Posted on: 2019 May】 After opening a Xiaohongshu brand account and merging it with your store, the next challenge is how to operate it and drive sales. The OctoPlus team can help you out with the following steps: 1. Build your store and upload your products

Why should you promote and sell products on Xiaohongshu? How? 【Posted on: 2019 May】 The rise of Xiaohongshu as a social e-commerce platform has changed online shopping habits. We found that products labelled as “Popular on Xiaohongshu” tend to also be listed as a bestselling item on major e-commerce platforms. Nowadays, to do well on

How will the new Xiaohongshu regulations affect you and how can you deal with it? 【Posted on: 2019 May】 On 10 May 2019, Xiaohongshu released its official “Updated Brand Partnership Regulations”. In the past, Xiaohongshu bloggers could become brand partners as long as they have more than 1,000 fans. Since the new Xiaohongshu regulations were