CHINA INSIGHTS

Mead Johnson Live-Streaming Case Study 【Posted on: 2021 February】 Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users […]

New WeChat function – Fingertip Search 【Posted on: 2021 February】 Recently, Tencent WeChat team officially launched a new search function called “fingertip search”, which allow users press text, and search directly without leaving the WeChat interface. With this function, users can search the content they want in the dialog box more directly, quickly and conveniently.

WeChat Video Channel – Short Video Platform Killer? 【Posted on: 2021 February】 WeChat opened a internal test function of “video channel” in January 2020 has finally officially launched in June. WeChat users now only need to update the WeChat APP to use the “video account” function. Believe that in addition to being a way of

FIRST Overseas Cross-Border E-Commerce Live Streaming 【Posted on: 2021 February】 While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, We (OctoPlus Media) planned and executed the first-ever overseas WeChat live streaming of cross-border e-commerce for SaSa in Hong Kong. The two-hour

Deep-dive of Three Squirrels WeChat Mini Program – Snack Food Industry 【Posted on: 2020 May】 This is a mini program launched by Three Squirrels during Chinese New Year. Three Squirrels is the largest online snack retailer in China. The mini program gives their customers an option to customise the gift box with photos and wishes

Deep-dive of Evergrande Real Estate Group WeChat Mini Program – Real Estate Industry 【Posted on: 2020 May】 This is a mini program for real estate – users can check all available properties and buy or recommend the properties to other people. Users can then receive a commission from the recommendation if the deal is successful.

Deep-dive of Travel Dunhuang WeChat Mini Program – Travel Industry 【Posted on: 2020 May】 This mini program is developed by Dunhuang Academy China and Tencent. The mini program recorded 12 million visits in 2 months after it launched. Main page (painting of the day): A full-screen banner appears when users enter the mini program. The

Deep-dive of Tencent Smart Retail WeChat Mini Program – Retail Industry 【Posted on: 2020 May】 This mini program acts as a retail service collection and recommendation platform that directly targets consumers. Users can easily enter the mini program via WeChat Pay. Online shopping mall: The mini program incorporates big brands and popular offline stores like

Deep-dive of KFC Pocket Store WeChat Mini Program 【Posted on: 2020 May】 If you think distribution and fan economy are outdated, this might because you didn’t play it well. Let’s have a look at how KFC leverage the fan economy on distribution. 1. Square of Fried Chicken Store The mini program displays the four major

Deep-dive of WeChat Read Mini Program 【Posted on: 2020 April】 Here, we will share all the marketing strategies used by WeChat Read mini program. Giving unlimited free-reading card for teachers and students in high school It is undeniable that students may be one of the most suitable audience for reading products and WeChat Read gave