CHINA INSIGHTS

Prohibited Marketing Content in Douyin What types of content are not allowed on Douyin? In this video, our marketing coach, Joanne will talk about the prohibited marketing content in Douyin. Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is a marketer with […]

Hainan Duty-Free Shop Travel Retail Live Stream Tour Check out our Hainan Duty Free Shop Travel Retail Livestream Tour and Behind the Scenes. Annual duty-free shopping quota of Hainan has been raised since 2020, even the categories of duty-free goods included also expanded. This time, we have successfully setup a livestream event and hit the

WeChat Service Account vs Subscription Account There are 2 types of WeChat official account which are subscription account (订阅号) and service account (服务号), but what are the differences between these two? In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account. Presented by: Cover topics:

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap

Introduction to Xiaohongshu Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Most of the Xiaohongshu users are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of

Reasons and Benefits of Douyin Verified Business Account In this video, our marketing coach, Joanne will talk about the features and benefits of Douyin Verified Business Account and why you should create one.  Presented by: Cover topics: Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc. ◆ Joanne Yap Douyin Marketing Coach Joanne is

What is WeChat mini programs? What kind of business is suitable for mini programs? 什麽是微信小程序？什麽企業適合微信小程序？ Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will introduce you to WeChat Mini Programs and what kind of business is suitable for Mini Programs. 小程序是微信APP內的一個工具，我們將它稱之為APPs in APP，用戶無需下載，無需繁瑣的注冊流程就可以使用。小程序的主打優勢是輕量級，不需要大量的開發工作。我們可以見到的市面上衆多優秀的小程序案例都是功能簡單，設計簡潔的。微信用戶通過小程序滿足自己需求，往往只需要簡單的步驟就可以快速完成。 爲什麽現在越來越多的企業會選擇做小程序呢？什麽企業適合微信小程序？讓我們的微信導師Hilson爲你們帶來微信小程序的講解。 Presented