CHINA INSIGHTS

What kind of content should I put on Xiaohongshu to attract and convert customers? 【Posted on: 2019 April】 3 types of content that you should put on Xiaohongshu to attract and convert customers: 1. Content that reflects real life: such content helps to drive resonance and relatability among customers, which in turn make it easier […]

How do you leverage Xiaohongshu to create a viral product? 【Posted on: 2019 April】 Product marketing is the main reason why brands look into Xiaohongshu, a truly excellent channel through which you can generate higher brand awareness, maybe even “red-hot viral products”. But in order to achieve that, you need to target users in a

How and when can a brand get started with Xiaohongshu promoted ads? 【Posted on: 2019 April】 To get started with Xiaohongshu promoted ads, first, you’ll need to open a brand account verified by Xiaohongshu. Without an official brand account, posts and promoted content about the brand cannot be distributed by the system. Once you have

How will Xiaohongshu’s tougher supervision of KOL promoted ads impact brands? 【Posted on: 2019 March】 Xiaohongshu recently strengthened its supervision on KOL promoted ads; such ads must be marked clearly, or risk being restricted or even deleted. The impact this has is: Xiaohongshu KOL fees increasing as KOLs are worried that even soft selling will

How can you increase your Xiaohongshu conversion rate to a whopping 85%? 【Posted on: 2019 March】 One of the things that Xiaohongshu does very well in is satisfying the needs of its users, inspiring their behaviours, and shaping their opinions to drive results. A good Xiaohongshu post not only aligns with a user’s values but

Can you register for Xiaohongshu as a Hong Kong or overseas company without a Mainland Chinese business license? How? 【Posted on: 2019 March】 The answer is yes! To register for Xiaohongshu account, you just need your company information, business certification, financial information and brand information. Company information should include manager contact information, business address (as

How did we create a red-hot shopping spot for Chinese tourists in London through RED (Xiaohongshu) 【Posted on: 2019 March】 Here’s a case study about how we turn a second-hand watch store in London to a red-hot shopping spot for Chinese tourists: New Year’s Eve, London. We helped a local vintage shop conduct a “Xiaohongshu

Why is Xiaohongshu China’s most powerful social ecommerce platform? 【Posted on: 2019 February】 Compared to the relatively cold way of online shopping on Taobao, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app – the most powerful social ecommerce platform in China. Through KOLs sharing products and recommendations

What is Xiaohongshu? 【Posted on: 2019 February】 Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos