2021 Xiaohongshu Brand Marketing Manual 【Posted on: 2021 November】 2021 XIAOHONGSHU BRAND MARKETING MANUAL Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year. Xiaohongshu, as the “content seeding” aggregation place of major brands, realizes the transformation from “content seeding” to “content syndication” through live streaming e-commerce, […]
CHINA INSIGHTS
WARC Chinese report “Marketer’s Toolkit 2021”,
Insight Report – 2021 Marketer’s toolkit 【Posted on: 2021 November】 INSIGHT REPORT – 2021 MARKETER’S TOOLKIT WARC recently released the Chinese report “Marketer’s Toolkit 2021”, which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the “STEPIC” methodology, divided into the following six major themes: Society: Chinese consumers not only
China National Day Tourism Insights Report 2021
Insight Report – China 2021 National Day Tourism 【Posted on: 2021 November】 INSIGHT REPORT – CHINA 2021 NATIONAL DAY TOURISM Mafengwo conducted a big data analysis based on the travel enthusiasm of this year’s Chinese National Day. The report shows that this year’s “self-driving tour” has become a standard for national travel, and it has
China Tech Crackdown Latest Update on: Anti-monopoly, PIPL, Advertising law
China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft
China Tech Crackdown Latest Update on: Anti-monopoly, PIPL, Advertising law Read More »
App of the month – iQiyi
App of the month – iQiyi APP OF THE MONTH – IQIYI IQiyi is China’s largest online video streaming website. It was established in Beijing in 2010. It is known as “China Netflix”. IQiyi owns massive, high-quality, high-definition online videos, and is a professional online video playback platform. The content of video resources in iQiyi
New Marketing Ideas – Video In Advertising
China New Advertising Format: Video in Advertising (Embedded Video Ad) 【Posted on: 2021 October】 Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video. Source: From iQiyi & Miaozhen Pan-Media Industry Research – Video in广告应用探索指南 Brand advertising can use AI technology to
Driving High-Quality Traffic Through Zhihu, Largest Knowledge Platform in China
Driving High-Quality Traffic Through Zhihu 【Posted on: 2021 October】 DRIVING HIGH-QUALITY TRAFFIC THROUGH ZHIHU As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of
Driving High-Quality Traffic Through Zhihu, Largest Knowledge Platform in China Read More »
OctoPlus’ Tips for Making 11.11 Shopping Festival Promotion a Success
11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be
OctoPlus’ Tips for Making 11.11 Shopping Festival Promotion a Success Read More »
Update on China Anti-monopoly crackdown, PIPL, Advertising law
China Tech Crackdown – October update 【Posted on: 2021 October】 CHINA TECH CRACKDOWN – OCTOBER UPDATE We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates. Chinese authorities say progress is being made in their efforts to clean up the
Update on China Anti-monopoly crackdown, PIPL, Advertising law Read More »
App of the month – Jessica’s Secret
App of the month – Jessica’s Secret Jessica’s Secret – Chinese tourist and shopper app for overseas shopping Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the
