11.11 Ecommerce Platform Chinese Celebrities Marketing Report 【Posted on: 2021 December】 According to the “2021 Double Eleven Data Report” released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year’s Double 11 marketing content is the main core, and live broadcasts on major […]
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China OTT Commercialization Trends and Media Value Research 【Posted on: 2021 December】 According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units,
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Insights Report – GenZ Consumption 【Posted on: 2021 December】 INSIGHTS REPORT – GENZ CONSUMPTION According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption
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Cirium: Chinese Travelers Insights Report 2021 【Posted on: 2021 December】 Recently, Cirium released their latest Traveler Intelligence Report with specific focus on Chinese travelers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%) 81% intend to travel by air
China Tech Crackdown – December updates 【Posted on: 2021 December】 CHINA TECH CRACKDOWN – DECEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start
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App of the month – FlyerT APP OF THE MONTH – FLYERT FlyerT.com is a well-known Chinese frequent flyer social networking site that provides credit card information sharing, hotel reviews and travel guides for frequent hotel guests and airline frequent guests. It has been in operation since 2009. It is China’s largest airline frequent flyer member
2021 Xiaohongshu Brand Marketing Manual 【Posted on: 2021 November】 2021 XIAOHONGSHU BRAND MARKETING MANUAL Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year. Xiaohongshu, as the “content seeding” aggregation place of major brands, realizes the transformation from “content seeding” to “content syndication” through live streaming e-commerce,
Insight Report – 2021 Marketer’s toolkit 【Posted on: 2021 November】 INSIGHT REPORT – 2021 MARKETER’S TOOLKIT WARC recently released the Chinese report “Marketer’s Toolkit 2021”, which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the “STEPIC” methodology, divided into the following six major themes: Society: Chinese consumers not only
Insight Report – China 2021 National Day Tourism 【Posted on: 2021 November】 INSIGHT REPORT – CHINA 2021 NATIONAL DAY TOURISM Mafengwo conducted a big data analysis based on the travel enthusiasm of this year’s Chinese National Day. The report shows that this year’s “self-driving tour” has become a standard for national travel, and it has
China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft
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