App of the month – iQiyi APP OF THE MONTH – IQIYI IQiyi is China’s largest online video streaming website. It was established in Beijing in 2010. It is known as “China Netflix”. IQiyi owns massive, high-quality, high-definition online videos, and is a professional online video playback platform. The content of video resources in iQiyi […]
China New Advertising Format: Video in Advertising (Embedded Video Ad) 【Posted on: 2021 October】 Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video. Source: From iQiyi & Miaozhen Pan-Media Industry Research – Video in广告应用探索指南 Brand advertising can use AI technology to
Driving High-Quality Traffic Through Zhihu 【Posted on: 2021 October】 DRIVING HIGH-QUALITY TRAFFIC THROUGH ZHIHU As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of
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11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be
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China Tech Crackdown – October update 【Posted on: 2021 October】 CHINA TECH CRACKDOWN – OCTOBER UPDATE We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates. Chinese authorities say progress is being made in their efforts to clean up the
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App of the month – Jessica’s Secret Jessica’s Secret – Chinese tourist and shopper app for overseas shopping Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the
2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li
Douyin Conversion and Consumer Analysis Report 2021 【Posted on: 2021 September】 Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compared with online video advertisements and traditional media advertisements, Douyin users themselves have a higher percentage of e-commerce buyers. The conversion rate after contact
China Regulation – Personal Information Protection Law (PIPL) 【Posted on: 2021 September】 CHINA REGULATION – PERSONAL INFORMATION PROTECTION LAW (PIPL) This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking
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China Internet Report 2021 by CNNIC 【Posted on: 2021 September】 The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of June 2021, the number of China’s internet users surpassed 1 billion, up by 21.75 million since December 2020, and the internet availability rate
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