2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li […]
Douyin Conversion and Consumer Analysis Report 2021 【Posted on: 2021 September】 Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compared with online video advertisements and traditional media advertisements, Douyin users themselves have a higher percentage of e-commerce buyers. The conversion rate after contact
China Regulation – Personal Information Protection Law (PIPL) 【Posted on: 2021 September】 CHINA REGULATION – PERSONAL INFORMATION PROTECTION LAW (PIPL) This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking
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China Internet Report 2021 by CNNIC 【Posted on: 2021 September】 The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of June 2021, the number of China’s internet users surpassed 1 billion, up by 21.75 million since December 2020, and the internet availability rate
New Cross-border E-commerce Regulations in China 【Posted on: 2020 December】 NEW CROSS-BORDER E-COMMERCE REGULATIONS IN CHINA China issued a notice on the relevant cross-border e-commerce system recently, requiring that the behavior of cross-border e-commerce operators be regulated and information protection and data security management system should be established. Strengthen the normative guidance for the development
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App of the month – China Railway High-speed 12306 12306 is a mobile ticketing purchase APP launched by China Railway, which stores user and booking information. 12306 does not only provide railway information but offers a variety of new media channels. The annual passenger volume of China’s railways exceeds 3.5 billion. Currently, the registered users
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Baidu B2B Report 【Posted on: 2020 December】 BAIDU B2B REPORT Baidu is the dominant Chinese internet search engine company, it was founded in Beijing on January 1, 2000. Baidu is one of China’s three Internet giants, (BAT). As of December 2020, Baidu ranked fourth in Alexa and second in China, with the world’s second-largest search
App of the month –JD.COM JD.com, Inc (京东), also known as Jingdong is a Chinese e-commerce company headquartered in Beijing, China. The company was founded on June 18,1998 by Liu Qiandong and went online in 2004. Jd.com is one of the two largest B2C online retailers in China by transaction volume and revenue. JD.com is
Live-streaming Case Study 【Posted on: 2020 November】 LIVE-STREAMING CASE STUDY Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and
APP OF THE MONTH – MAIMAI APP OF THE MONTH – MAIMAI Maimai, which is known as the China version of “LinkedIn”, was launched in October 2013. It is a real-name authentication workplace social platform used by 110 million professionals, with a “well-known professional certification” and a “personal network engine” that helps China professionals to
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