Live-streaming Case Study 【Posted on: 2020 November】 LIVE-STREAMING CASE STUDY Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and […]
APP OF THE MONTH – MAIMAI APP OF THE MONTH – MAIMAI Maimai, which is known as the China version of “LinkedIn”, was launched in October 2013. It is a real-name authentication workplace social platform used by 110 million professionals, with a “well-known professional certification” and a “personal network engine” that helps China professionals to
2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY 【Posted on: 2022 August】 2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY In response to the development of China’s mobile internet market, QuestMobile has made an overall market summary in the first half of 2022. The report “2022 China Mobile Internet Semi-annual Report” highlights relevant development and changes and future insights
China Mobile Internet User Profile Analysis Semi-Annual Report 2022 Read More »
App of the Month – Mafengwo APP OF THE MONTH – MAFENGWO MaFengWo (马蜂窝) is the leading travel & leisure platform in China. Initially they started as a platform to share information about travel but went to establish as OTA later. Users on the platform share their journeys, travel tips, itineraries, recommendations, and feedback with
MAFENGWO: China Travel SNS Platform and Community Read More »
2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS 【Posted on: 2022 August】 2022 CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS With the advent of the 5G era and the uprising trend of live streaming e-commerce that’s driven by the epidemic in recent years, live streaming has grown rapidly and has found its feet in an upward trend in the
CHINA’S ENTERTAINMENT LIVE-STREAMING MARKET ANALYSIS 2022 Read More »
2022 INSIGHTS ON CHINESE CONSUMPTION TRENDS IN HONG KONG, MACAO AND TAIWAN 【Posted on: 2022 August】 2022 INSIGHTS ON CHINESE CONSUMPTION TRENDS IN HONG KONG, MACAO AND TAIWAN Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time
Overseas, Hong Kong, Macao and Taiwan Consumption Trend JD Insights 2022 Read More »
Fresh Insights Report for 2020.11.11 【Posted on: 2020 November】 FRESH INSIGHTS REPORT FOR 2020.11.11 The world’s largest shopping festival – Singles’Day has been ended in 2020, Chinese e-commerce giant Alibaba records 498.2 billion RMB (US$ 75.1 billion) in first post-virus Singles’ Day sales, beating 2019 high, and another giant JD.com reached 271.5 billion RMB (US$
Tmall Ecommerce Insights Report for Single Day 11.11-2020 Read More »
Miaozhen Ooh-Monitor 2.0 【Posted on: 2020 November】 MIAOZHEN OOH-MONITOR 2.0 Miaozhen Systems, a leading Chinese third-party advertising technology company, announced that the company has officially launched a new measurement solution named OOH-Monitor 2.0 to further the digitization and transparency of the outdoor advertising industry. Key component of OOH-Monitor 2.0 include systematic self-monitoring, device-level log-level full
Tourism Mini-Program Marketing 【Posted on: 2021 August】 TOURISM MINI-PROGRAM MARKETING With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows
China Star-rated Hotels Report 【Posted on: 2020 November】 CHINA STAR-RATED HOTELS REPORT Recently China Ministry of Culture and Tourism of China released a statistical report on star-rated hotels. As of Q2 2020, China had 9,923 star-rated hotels registered in the national statistic management system, including 850 five-star hotels and 2,564 four-star hotels. Key Insights from the report:
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