App of the month – Douban A WELL-ESTABLISHED CULTURE-FOCUSED PLATFORM – DOU BAN Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban […]
Ecommerce Seeding and SEO Marketing on Tmall and Taobao 【Posted on: 2021 June】 Introduction: Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines. Instead of direct advertising promotion, content on Taobao series is positioned as “consumer media” and
Taking Advantage of China’s Gāo Kǎo, Starbucks has won a Marketing Victory 【Posted on: 2020 July】 TAKING ADVANTAGE OF CHINA’S GĀO KǍO, STARBUCKS HAS WON A MARKETING VICTORY China’s national college entrance examination (also known as Gāo Kǎo – 高考) has finally concluded. Over 10.7 million students sat for China’s most important and life-defining exam.
Taking Advantage of China’s Gāo Kǎo, Starbucks has won a Marketing Victory Read More »
Shenzhen Metro DOOH 【Posted on: 2021 June】 SHENZHEN METRO DOOH The Shenzhen Metro currently has 10 operating lines with a total length of 380 kilometres and 260 stations. As of March 2021, the average daily passenger flow was 5.6737 million. The Electronic Media System The Shenzhen Metro electronic media system uses the video playback function
GBA Media: Shenzhen Metro Digital OOH Advertising Read More »
China Marketing Insights Monthly Newsletter [August 2022] Hello, Welcome to our August Newsletter. Finally, Didi’s saga has come to an end. Even with a record fine of $1.2B, there is little clarity on the future and how other companies can avoid a similar fate. In this latest article on China regulations, we explore the details of
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The Rise of Cross-border E-commerce during Covid-19 Time 【Posted on: 2020 July】 THE RISE OF CROSS-BORDER E-COMMERCE DURING COVID-19 TIME As the representative of luxury operators and the travel retail industry, the Duty-Free Group has committed to the global offline sales business. However, with the rapid development of digitalisation of Chinese consumers and the devastating
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Dewu (Poizon) APP OF THE MONTH – DEWU (POIZON) Dewu (Poizon) is China’s leading fashion brand exchange and trading platform. It also provides a series of fashion brand services, including the authenticity of fashion brands and trend sharing services. Dewu has gathered a large number of fans who love sneakers, fashion brand wear and fashion
DEWU (POIZON): Social eCommerce App Loved by Young Chinese Consumers Read More »
New Chinese Regulations – Impact On Marketing 【Posted on: 2021 May】 NEW CHINESE REGULATIONS – IMPACT ON MARKETING Well-known streamer Xinba came under fire after the market watchdog in the southern city of Guangzhou found that he had promoted fake bird’s nests, an expensive Chinese delicacy. Authorities fined Xinba 900,000 yuan, while Kuaishou blocked him
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China New Generation Consumer Trends 2021 【Posted on: 2021 May】 INSIGHTS REPORT – CHINA NEW GENERATION CONSUMER TRENDS 2021 2020 has presented a new series of challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. The report by Tong and Jing Daily identifies the
2021 Labour Day Holiday App Usage 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 LABOUR DAY HOLIDAY APP USAGE According to QuestMobile data, during the May 1st period, travel services and other industries ushered in substantial growth. The average daily active users of the travel service industry increased by 81.776 million compared with the same
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