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CHINA INSIGHTS

Getui-2021 Spring Festival travel data report

Getui-2021 Spring Festival Travel Data Report 【Posted on: 2021 March】 China government was very cautious and discouraged travel during the long festive holiday, and recommend to spend the Spring Festival and enjoy traditional Chinese culture in the cities where they work to avoid the spread of COVID-19. Getui big data observed and analyzed the population […]

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How TO Effectively Advertise For Pharmaceutical and Medical Devices in China?

HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? 【Posted on: 2022 February】 HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law. TL;DR Pharmaceutical & Medical Devices

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China “Community Marketing” extends brands and products from online sales to offline traffic

Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key

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Tmall opens online Global Liquor Pub for sample size trial at 1RMB

Tmall opens online Global Liquor Pub for sample size trial at 1RMB 【Posted on: 2021 February】 TMALL OPENS ONLINE GLOBAL LIQUOR PUB FOR SAMPLE SIZE TRIAL AT 1RMB Tmall Global officially launched the “Taste First, Buy Later” service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision

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China Digital Marketing Trend Report 2022

2022 CHINA DIGITAL MARKETING TRENDS 【Posted on: 2022 January】 2022 CHINA DIGITAL MARKETING TRENDS According to the “2022 China Digital Marketing Trend Report” released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022

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Tencent Annual WeChat Conference Announced 2021 WeChat Roadmap

2021 WeChat Roadmap 【Posted on: 2021 February】 2021 WECHAT ROADMAP Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the

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