China’s Largest Travel Agency and an E-commerce Giant join forces to expand Cooperation in Tourism and E-commerce 【Posted on: 2020 August】 CHINA’S LARGEST TRAVEL AGENCY AND AN E-COMMERCE GIANT JOIN FORCES TO EXPAND COOPERATION IN TOURISM AND E-COMMERCE During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of […]
Apple Search Ads in China 【Posted on: 2021 July】 APPLE SEARCH ADS IN CHINA Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search
KOL Marketing on China New Media 【Posted on: 2020 August】 Scare and Proportion of livestream users KOL MARKETING ON CHINA NEW MEDIA The emergence of Covid-19 has made consumers pay more attention to online. With the diversification of consumers’ exposure to media, new media marketing has become the first choice of advertisers. The roles of
China Live Industry Ecological Research Report 2020 【Posted on: 2020 August】 The live streaming industry has once again become the focus of attention due to the rapid rise of e-commerce live streaming. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users are
App of the Month – UC Browser UC Browser is a browser for mobile phones and computers, developed by China Univision Technology Co., Ltd. and acquired by Alibaba Group in 2014. UC advertising is especially based on Ali big data, which can realize a multi-scenario marketing platform. Crowd screening: multi-dimensional circle of people to lock the
The Value Report of Kuaishou’s User 【Posted on: 2020 August】 THE VALUE REPORT OF KUAISHOU’S USER Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in
Insights Report – 2021 Douyin E-commerce 【Posted on: 2021 June】 INSIGHTS REPORT – 2021 DOUYIN E-COMMERCE In 2020, online consumer demand grew rapidly, and Douyin e-commerce has become a hot spot in the industry. Douyin e-commerce has triggered the massive consumption demand of more than 600 million daily active users, realizing efficient conversion from user
Douyin Ecommerce Report on China’s Online Retail Scale and Live Commerce 2021 Read More »
China resumes Trans-provincial Group Tourism + Ctrip Dragon Boat Festival Big Data = The Tourism Market is Ready to Start 【Posted on: 2020 July】 CHINA RESUMES TRANS-PROVINCIAL GROUP TOURISM + CTRIP DRAGON BOAT FESTIVAL BIG DATA = THE TOURISM MARKET IS READY TO START On July 14th, the Ministry of Culture and Tourism announced on
E-commerce SEO – Tmall/Taobao Search Result Optimization 【Posted on: 2021 June】 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical necessity for e-commerce as it will grow your sales. Your products need to rank
E-commerce SEO – Taobao search result Optimization Read More »
App of the month – Douban A WELL-ESTABLISHED CULTURE-FOCUSED PLATFORM – DOU BAN Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban
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