CHINA INSIGHTS

2021 Travel Live Streaming 【Posted on: 2021 May】 INSIGHTS REPORT – 2021 TRAVEL LIVE STREAMING A new report from Analysys indicates that the scale of China’s network live stream users increased by 55.5% from 2018 to 2020, and the individual live stream market also grew gradually, thus laying a user base for the development of […]

Online Social Behavior Insights Report of Chinese Net Generation 2021 【Posted on: 2021 May】 Mobtech and TT Voice recently released the “Online Social Behaviour Insights Report of Net Generation in 2021”, which provides insight into the growing background, group characteristics, and online social behaviour of the Net generation (1995s and 2000s). This report defines the

2022 INSIGHTS ON GEN Z MOBILE USER 【Posted on: 2022 May】 2022 INSIGHTS ON GEN Z MOBILE USER Active mobile users of Gen Z composed of post-95s and post-00s have exceeded 220 million, accounting for about 22% of all mobile netizens in China. The average internet usage is about 174.8 hours, which exceeds the level

CHINA MARKETING TRENDS – POPULAR CONSUMER GROUP INSIGHTS REPORT ANALYSIS 2022 【Posted on: 2022 May】 Entering the year 2022, many changes have taken place in the China market environment. According to the “2022 Popular Consumer Group Insights” report released by GeTui, through the combination of big data and current China market trends and consumption hotspots,

2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS 【Posted on: 2022 May】 2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS According to the latest data from QuestMobile, as of February 2022, Douyin and Kuaishou’s live streaming users accounted for 87% vs 86.0% respectively. The proportion of users aged 25-40 is as

2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest