2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest […]
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Dianping & Hainan Duty-Free Marketing Strategy – China’s largest duty-free island DianPing is China’s leading local lifestyle and transaction platform, and the world’s first-ever independent third-party consumer review website. DianPing not only provides users with information services such as merchant information, consumer reviews, and consumer discounts but also provides O2O (Online to Offline) transaction services
New Baidu SEM regulations 【Posted on: 2021 April】 BAIDU SEM – NEW REGULATION Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer
Search Engine in China 【Posted on: 2021 April】 SEARCH ENGINE IN CHINA In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information environment and
China Mobile Advertising Industry Review & Forecast Mobile Advertising Industry Review & Forecast 【Posted on: 2021 April】 MOBILE ADVERTISING INDUSTRY REVIEW & FORECAST There is no doubt that 2020 will be the year of breakthroughs and innovations in digital marketing. Facing the impact of the pandemic, China’s internet marketing has not only shown great resilience
12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS 【Posted on: 2022 June】 12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS Under the background of the impact of the pandemic, the categories of live broadcast products are becoming more and more abundant, and they continue to meet the diversified consumption needs of the China masses, promote
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Unusual and Invalid Traffic Report in China in 2020 by Miaozhen 【Posted on: 2021 April】 According to data by Miaozhen, losses due to unusual traffic in China’s brand advertising market in 2020 is about 30.5 billion yuan. Unusual traffic and data fraud are recurring problems of the digital marketing industry. Along with the trend of
Marketing Value Of Vertical Apps Traffic in China 【Posted on: 2021 April】 Data from app tracker Analyst Qianfan shows that as of the third quarter of 2020, the number of mobile internet users in China reached 1.031 billion, with a year-on-year growth of 1.48% and a slight increase of 0.39%. According to past three years data, the
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INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION 【Posted on: 2022 June】 INSIGHTS REPORT – 2022 CHINA MALE CONSUMPTION According to QuestMobile data, the average monthly usage time of APPs by China men has increased to a new high in the same period, reaching 167.7 hours, and the monthly active users are close to 600 million.
618 Data Report – Alibaba & JD.com wraps up China’s Nationwide Mid-year Shopping Festival 2020 with transaction volume RMB 698.2BN & RMB 269.24BN during the Pandemic period 【Posted on: 2020 June】 618 DATA REPORT – ALIBABA & JD.COM WRAPS UP CHINA’S NATIONWIDE MID-YEAR SHOPPING FESTIVAL 2020 WITH TRANSACTION VOLUME RMB 698.2BN & RMB 269.24BN DURING
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