App of the Month – UC Browser UC Browser is a browser for mobile phones and computers, developed by China Univision Technology Co., Ltd. and acquired by Alibaba Group in 2014. UC advertising is especially based on Ali big data, which can realize a multi-scenario marketing platform. Crowd screening: multi-dimensional circle of people to lock the […]
The Value Report of Kuaishou’s User 【Posted on: 2020 August】 THE VALUE REPORT OF KUAISHOU’S USER Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in
Insights Report – 2021 Douyin E-commerce 【Posted on: 2021 June】 INSIGHTS REPORT – 2021 DOUYIN E-COMMERCE In 2020, online consumer demand grew rapidly, and Douyin e-commerce has become a hot spot in the industry. Douyin e-commerce has triggered the massive consumption demand of more than 600 million daily active users, realizing efficient conversion from user
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China resumes Trans-provincial Group Tourism + Ctrip Dragon Boat Festival Big Data = The Tourism Market is Ready to Start 【Posted on: 2020 July】 CHINA RESUMES TRANS-PROVINCIAL GROUP TOURISM + CTRIP DRAGON BOAT FESTIVAL BIG DATA = THE TOURISM MARKET IS READY TO START On July 14th, the Ministry of Culture and Tourism announced on
E-commerce SEO – Tmall/Taobao Search Result Optimization 【Posted on: 2021 June】 SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical necessity for e-commerce as it will grow your sales. Your products need to rank
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App of the month – Douban A WELL-ESTABLISHED CULTURE-FOCUSED PLATFORM – DOU BAN Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban
Ecommerce Seeding and SEO Marketing on Tmall and Taobao 【Posted on: 2021 June】 Introduction: Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines. Instead of direct advertising promotion, content on Taobao series is positioned as “consumer media” and
Taking Advantage of China’s Gāo Kǎo, Starbucks has won a Marketing Victory 【Posted on: 2020 July】 TAKING ADVANTAGE OF CHINA’S GĀO KǍO, STARBUCKS HAS WON A MARKETING VICTORY China’s national college entrance examination (also known as Gāo Kǎo – 高考) has finally concluded. Over 10.7 million students sat for China’s most important and life-defining exam.
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Shenzhen Metro DOOH 【Posted on: 2021 June】 SHENZHEN METRO DOOH The Shenzhen Metro currently has 10 operating lines with a total length of 380 kilometres and 260 stations. As of March 2021, the average daily passenger flow was 5.6737 million. The Electronic Media System The Shenzhen Metro electronic media system uses the video playback function
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China Marketing Insights Monthly Newsletter [August 2022] Hello, Welcome to our August Newsletter. Finally, Didi’s saga has come to an end. Even with a record fine of $1.2B, there is little clarity on the future and how other companies can avoid a similar fate. In this latest article on China regulations, we explore the details of
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