CHINA INSIGHTS

2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS 【Posted on: 2022 May】 2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS According to the latest data from QuestMobile, as of February 2022, Douyin and Kuaishou’s live streaming users accounted for 87% vs 86.0% respectively. The proportion of users aged 25-40 is as […]

2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest

Search Engine in China 【Posted on: 2021 April】 SEARCH ENGINE IN CHINA In today’s digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information environment and

China Mobile Advertising Industry Review & Forecast Mobile Advertising Industry Review & Forecast 【Posted on: 2021 April】 MOBILE ADVERTISING INDUSTRY REVIEW & FORECAST There is no doubt that 2020 will be the year of breakthroughs and innovations in digital marketing. Facing the impact of the pandemic, China’s internet marketing has not only shown great resilience

12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS 【Posted on: 2022 June】 12 INSIGHTS FROM 2022 CHINA’S VIDEO CONSUMPTION TRENDS Under the background of the impact of the pandemic, the categories of live broadcast products are becoming more and more abundant, and they continue to meet the diversified consumption needs of the China masses, promote