WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020 【Posted on: 2021 March】 The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to […]
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Getui-2021 Spring Festival Travel Data Report 【Posted on: 2021 March】 China government was very cautious and discouraged travel during the long festive holiday, and recommend to spend the Spring Festival and enjoy traditional Chinese culture in the cities where they work to avoid the spread of COVID-19. Getui big data observed and analyzed the population
App of the month – Meitu Xiuxiu APP OF THE MONTH – MEITU XIUXIU Founded in October 2008, Meitu is China’s leading image processing and social platform, driven by artificial intelligence. Meitu’s mission is to “make the world better with Meitu’s products” has created a series of hardware and software products around “Beauty” such as
HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? 【Posted on: 2022 February】 HOW TO EFFECTIVELY ADVERTISE FOR PHARMACEUTICAL AND MEDICAL DEVICES IN CHINA? This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law. TL;DR Pharmaceutical & Medical Devices
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A China Digital Marketing Trends 2021 report 【Posted on: 2021 February】 A China Digital Marketing Trends 2021 report is was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360. The report was a forecast on China’s marketing trends and investments in 2021 with the objective
APP OF THE MONTH – MOMO APP OF THE MONTH – MOMO Momo, a Nasdaq listed social platform based on LBS to meet new acquittances. Its platform is similar to its US counterpart, Tinder. Momo has launched two versions, Chinese and English. The English version currently only supports the IOS platform. Momo has more than
Key to Blind Box Marketing Success in China 【Posted on: 2021 February】 Blind Box Marketing Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the item until they purchase a blind box. Lucky boxes and themed bags in shopping
Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key
Tmall opens online Global Liquor Pub for sample size trial at 1RMB 【Posted on: 2021 February】 TMALL OPENS ONLINE GLOBAL LIQUOR PUB FOR SAMPLE SIZE TRIAL AT 1RMB Tmall Global officially launched the “Taste First, Buy Later” service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision
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2022 CHINA DIGITAL MARKETING TRENDS 【Posted on: 2022 January】 2022 CHINA DIGITAL MARKETING TRENDS According to the “2022 China Digital Marketing Trend Report” released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022
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