Community Offline Ads 【Posted on: 2021 February】 COMMUNITY OFFLINE ADS The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community. Key […]
Tmall opens online Global Liquor Pub for sample size trial at 1RMB 【Posted on: 2021 February】 TMALL OPENS ONLINE GLOBAL LIQUOR PUB FOR SAMPLE SIZE TRIAL AT 1RMB Tmall Global officially launched the “Taste First, Buy Later” service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision
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2022 CHINA DIGITAL MARKETING TRENDS 【Posted on: 2022 January】 2022 CHINA DIGITAL MARKETING TRENDS According to the “2022 China Digital Marketing Trend Report” released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022
2021 WeChat Roadmap 【Posted on: 2021 February】 2021 WECHAT ROADMAP Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans. He said that currently, some 1.09 billion users open the WeChat app on a daily basis. Among the
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2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS 【Posted on: 2022 January】 2022 NEW CONSUMER BRAND DEVELOPMENT TRENDS According to the “2022 China’s New Consumer Brand Development Trend Report” jointly produced by Weiboyi, MMA and Mojing Market Intelligence analyzed the new market environment insights, brand development characteristics, marketing strategies. China is becoming one of the world’s largest
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2022 TMALL GLOBAL CONSUMPTION TRENDS 【Posted on: 2022 January】 2022 TMALL GLOBAL CONSUMPTION TRENDS According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border
XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline
App of the month – HIMALAYA Himalaya (ximalaya.com) is China’s largest online audio platform, designed to share a variety of aduio content, including Internet radio, audiobooks, comedies (talk shows and cross talks, etc.). It currently has more than 600 million users, with 135 million monthly active users and 75% of market share, it ranks first
Douyin is Beta Testing “Audio Livestreaming” 【Posted on: 2020 March】 Douyin will launch an audio broadcasting function, the feature allows a host to set up a public live voice chatroom, where up to 8 listeners can join and broadcast at the same time. This new feature is expected to enhance the social attributes of Douyin
WeChat Launched the Live Streaming Function 【Posted on: 2020 March】 WeChat just launched the live streaming function, the major brands are rushing to enter the market. Through WeChat live streaming, users can watch the live streaming and buy products; Participate in interactive activities such as likes, comments, lucky draw, coupon, etc. Users also can directly
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