CHINA INSIGHTS

China Marketing Insights Monthly Newsletter [February 2022] Hello, Wishing you all a very happy Chinese New Year! We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact […]

China Marketing Insights Monthly Newsletter [March 2022] Hello, Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements – Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more. Next, we take a look at the mini-program ecosystem development based

China Marketing Insights Monthly Newsletter [April 2022] Hello, Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look

China Marketing Insights Monthly Newsletter [February 2021] Hello, Niu (Ox) year has arrived! While the China government was very cautious and discouraged travelling during the long festival holiday. And it worked, railway journeys was down 70%, air & bus travel was also considerably down. On the other end, box office receipts smashed previous one-day record

China Marketing Insights Monthly Newsletter [September 2021] Hello, Welcome to our September Newsletter.  There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it

China Marketing Insights Monthly Newsletter [November 2020] Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the

China Marketing Insights Monthly Newsletter [October 2021] Hello, Welcome to our October Newsletter. Tech crackdown is getting serious traction. We cover some of the major developments this month – LinkedIn scaling down in China, opening up of walled gardens, ban on cross-border transfer of data, approved news outlets & ban on private capital in news

China Marketing Insights Monthly Newsletter [August 2021] Welcome to our August Newsletter. China tech crackdown is in full swing. We start our issue with the latest round of anti-monopoly fines meted out to some of the biggest tech companies. This is the first of series of articles we will focus on to understand the changes

China Marketing Insights Monthly Newsletter [July 2021] Hello, Welcome to our July Newsletter. You might have read several news about stricter data privacy control in China, several apps removed from stores, no new user registrations, multiple companies have pledged to follow new guidelines, Alibaba and Tencent are opening up their respective ecosystem to each other.

China Marketing Insights Monthly Newsletter [October 2020] Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at