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China Market Insights Monthly Newsletter

China Marketing Insights Monthly Newsletter [July 2021]

Welcome to our July Newsletter. In this issue, we look at new marketing updates – Apple search advertising is now available in China, Douyin has a new desktop website, content seeding strategy for Xiaohongshu.
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China Marketing Insights Monthly Newsletter [May 2021]

中国での5月は労働節休暇ですが、そこでも国内旅行に基づく有望な兆候が見られました。Ctripデータによれば、パンデミック前のレベルから30%の増加を示しています。主要な傾向として、家族や親しい友人が独自のコミュニティを作るにつれて、派手な旅行やグループツアーよりは、より多くのプライベートツアーに取って代わられています。
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OctoPlus Newsletter June 2021 l OctoPlus Media

China Marketing Insights Monthly Newsletter [June 2021]

Welcome to our June Newsletter. In this issue, we look at several new marketing ideas. First, we cover DOOH across Shenzhen metro network. We have 2 key search ideas. E-commerce SEO or ESO across Taobao. We also cover content seeding and how to effectively optimise it across Tmall & Taobao.
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China Marketing Insights Monthly Newsletter [May 2021]

Welcome to our May Newsletter. Labour Day holiday in China has recently ended and once again we are seeing encouraging signs based on domestic travel. Ctrip data shows an increase of 30% from pre-pandemic levels, 2 key trends include more luxury travel and group tours giving way to more private tours as family & close...
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Feature Image_April 2021

China Marketing Insights Monthly Newsletter [April 2021]

Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there are no signs of cooling off. Hainan is...
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China Marketing Insights Monthly Newsletter [March 2021]

Welcome to our March Newsletter. China is further easing restrictions for both domestic & international travel. From March 16th, Chinese residents will be able to travel freely – all they need is a ‘green’ health check. China has also rolled out international vaccine health certificate. It hopes that other countries will reciprocate making global travel...
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China Marketing Insights Monthly Newsletter [February 2021]

In this newsletter, we cover several new marketing ideas, media update & insights report. First is updates from annual WeChat conference & its 2021 roadmap – read all the highlights. In Insights report, we have latest 2021 China Marketing Trends from Miaozhen.
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China Marketing Insights Monthly Newsletter [January 2021]

Welcome to 2021! In this newsletter, we cover final few key insights report released towards the end. First is Douyin’s 2020 data report, next 2020 Little Red Book report on rise of Maternal & baby industry within the app. As 2021 is getting started, we have marketing strategy from Alibaba – 2021 short video marketing...
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China Marketing Insights Monthly Newsletter [December 2020]

Welcome to our Final Newsletter for 2020! What a year it has been! Fortunately, this crisis also helped us to get more focused and mature some of our unique solutions to the market. In normal times, with a deluge of campaigns & clients, this would have certainly taken a back seat. Our solutions have gone...
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China Marketing Insights Monthly Newsletter [November 2020]

Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the sales did not disappoint – another record...
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