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China Market Insights Monthly Newsletter

China Marketing Insights Monthly Newsletter [November 2021]

Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update.
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October 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [October 2021]

Welcome to our October Newsletter. In this issue, we look at several marketing ideas. First up is dynamic product placement in video content, “Video In” advertising uses AI to automatically identify the scenes that can be implanted with featured brand products after the video has been produced. Next, we look how content seeding can help brands...
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China Marketing Insights Monthly Newsletter [September 2021]

Welcome to our September Newsletter. There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it has been in the making for a long...
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August 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [August 2021]

Welcome to our August Newsletter. China tech crackdown is in full swing. We start our issue with the latest round of anti-monopoly fines meted out to some of the biggest tech companies. This is the first of series of articles we will focus on to understand the changes to regulation and how they might impact...
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China Marketing Insights Monthly Newsletter [July 2021]

Welcome to our July Newsletter. In this issue, we look at new marketing updates – Apple search advertising is now available in China, Douyin has a new desktop website, content seeding strategy for Xiaohongshu.
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OctoPlus Newsletter June 2021 l OctoPlus Media

China Marketing Insights Monthly Newsletter [June 2021]

Welcome to our June Newsletter. In this issue, we look at several new marketing ideas. First, we cover DOOH across Shenzhen metro network. We have 2 key search ideas. E-commerce SEO or ESO across Taobao. We also cover content seeding and how to effectively optimise it across Tmall & Taobao.
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China Marketing Insights Monthly Newsletter [May 2021]

Welcome to our May Newsletter. Labour Day holiday in China has recently ended and once again we are seeing encouraging signs based on domestic travel. Ctrip data shows an increase of 30% from pre-pandemic levels, 2 key trends include more luxury travel and group tours giving way to more private tours as family & close...
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Feature Image_April 2021

China Marketing Insights Monthly Newsletter [April 2021]

Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there are no signs of cooling off. Hainan is...
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China Marketing Insights Monthly Newsletter [March 2021]

Welcome to our March Newsletter. China is further easing restrictions for both domestic & international travel. From March 16th, Chinese residents will be able to travel freely – all they need is a ‘green’ health check. China has also rolled out international vaccine health certificate. It hopes that other countries will reciprocate making global travel...
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China Marketing Insights Monthly Newsletter [February 2021]

In this newsletter, we cover several new marketing ideas, media update & insights report. First is updates from annual WeChat conference & its 2021 roadmap – read all the highlights. In Insights report, we have latest 2021 China Marketing Trends from Miaozhen.
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