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China Market Insights Monthly Newsletter

China Marketing Insights Monthly Newsletter [September 2022]

Welcome to our September Newsletter. We bring the latest regulatory updates as it happens in China. “Measures for Security Assessment of Data Export” has been officially implemented since Sep 1, 2022. We break down the details as it impacts all overseas advertisers.
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China Marketing Insights Monthly Newsletter [August 2022]

Welcome to our August Newsletter. Finally, Didi’s saga has come to an end. Even with a record fine of $1.2B, there is little clarity on the future and how other companies can avoid a similar fate.
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China Marketing Insights Monthly Newsletter [July 2022]

Welcome to our July Newsletter. People's Daily Online Research Institute recently released its Annual Report on China’s Mobile Internet Development. This report mainly analyses the future development trends and provides a comprehensive summary of the characteristics and conditions of mobile internet development in 2021.
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June 2022 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [June 2022]

Welcome to our June Newsletter. In this issue, we start with a 6.18 Mid-Year sales strategy. While the top 3 KOL will be greatly missed this year (the latest being “lipstick king” missing from live-streaming since Jun 3rd), there are several other highly effective strategies to implement across Xiaohongshu (or RED), Douyin, Bilibili, Weibo, Zhihu...
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May 2022 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [May 2022]

Welcome to our May Newsletter. In this issue we start with the latest fallout from China Regulation - Major Chinese platforms have started to display the location of users. This has created chaos among many influencers and celebrities and a grey market to help manipulate the location is slowly rising.
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China Marketing Insights Monthly Newsletter [April 2022]

Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look at QuestMobile's recent report on internet advertising market...
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China Marketing Insights Monthly Newsletter [March 2022]

Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements - Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more.
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Feb 22 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [February 2022]

We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact on advertising.
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China Marketing Insights Monthly Newsletter [January 2022]

Welcome to 2022! In this newsletter, we cover several trends reports. But first, as the big tech crackdown and stricter policy are being enforced we see more companies taking a proactive stand in regulating their growth & compliance. We look into the details of Xiaohongshu banning 39 brands including Dove, Nivea, Neutrogena.
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China Marketing Insights Monthly Newsletter [December 2021]

Welcome to our December Newsletter. We start our newsletter with monthly update on tech crackdown, hopefully, as the year comes to a close and we move into 2022 there is more normalization in the crackdown and more certainty for everyone involved. In this issue, we look at insight report about Chinese travelers sentiment in 2022....
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