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China Market Insights Monthly Newsletter

China Marketing Insights Monthly Newsletter [November 2020]

Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the sales did not disappoint – another record...
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China Marketing Insights Monthly Newsletter [October 2020]

Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at similar levels with revenue receipts at over...
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China Marketing Insights Monthly Newsletter [September 2020]

Hello, Welcome to our September Newsletter. China’s big holiday is coming up and all indications point to a block buster domestic travel season within Mainland China & Macau. Recent reports have shown quite a few 5-star hotels in Macau fully booked for Golden week and prices and several others almost 3 times the normal rates.
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China Marketing Insights Monthly Newsletter [August 2020]

Welcome to our August Newsletter. China is further easing restrictions within its border as we see from news headlines, Wuhan held a weeklong beer festival and, internationally much covered, thousands dance away in a pool party; Beijing is reducing restriction on face mask requirement in the capital. More brands are planning for an expected surge...
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China Marketing Insights Monthly Newsletter [July 2020]

Welcome to our July Newsletter! Check out the big data & China insights update from Ctrip Dragon Boat Festival Holiday Tourism Report; China app-of-the-month - Douban; new China marketing ideas on how Starbucks taking advantage of China’s Gao Kao; China media latest update on the rise of cross-border e-commerce during COVID-19 time.
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China Marketing Insights Monthly Newsletter [June 2020]

Welcome to our June Newsletter! Check out the big data & China insights update from Miaozhen's invalid traffic report; China app-of-the-month - Bilibili; new China marketing ideas on what is "private traffic" and how to make use of "private traffic"; China media latest update on Weibo shutting down its "hot search" & "hot topic", Huya...
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China Marketing Insights Monthly Newsletter [May 2020]

Welcome to our May Newsletter! Check out the latest China media update - first cross-border e-commerce live streaming; big data & China update - cultural tourism ecological insight report 2020 & half of the global luxury purchased by the Chinese after the COVID-19; new China marketing ideas - 6 takeaways from CNNIC's internet report &...
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China Marketing Insights Monthly Newsletter [Apr 2020]

Welcome to our April Newsletter! Check out the latest China media update - China's domestic tourism picks up during festival; big data & China update - growing your audience in a crisis & marketing value of China beauty app users; new China marketing ideas -LV held its first live stream, guide to advertisement censorship law...
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China Market Insights Monthly Newsletter Feb 2020

China Marketing Insights Monthly Newsletter [Feb 2020]

WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video.  This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL can create a video, suggesting that enterprises...
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