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China Market Insights Monthly Newsletter
Feature Image_April 2022

China Marketing Insights Monthly Newsletter [April 2022]

Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look at QuestMobile's recent report on internet advertising market...
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China Marketing Insights Monthly Newsletter [March 2022]

Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements - Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more.
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China Marketing Insights Monthly Newsletter [February 2022]

We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact on advertising.
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Feature Image_Jan 22

China Marketing Insights Monthly Newsletter [January 2022]

Welcome to 2022! In this newsletter, we cover several trends reports. But first, as the big tech crackdown and stricter policy are being enforced we see more companies taking a proactive stand in regulating their growth & compliance. We look into the details of Xiaohongshu banning 39 brands including Dove, Nivea, Neutrogena.
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China Marketing Insights Monthly Newsletter [December 2021]

Welcome to our December Newsletter. We start our newsletter with monthly update on tech crackdown, hopefully, as the year comes to a close and we move into 2022 there is more normalization in the crackdown and more certainty for everyone involved. In this issue, we look at insight report about Chinese travelers sentiment in 2022....
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China Marketing Insights Monthly Newsletter [November 2021]

Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update.
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October 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [October 2021]

Welcome to our October Newsletter. In this issue, we look at several marketing ideas. First up is dynamic product placement in video content, “Video In” advertising uses AI to automatically identify the scenes that can be implanted with featured brand products after the video has been produced. Next, we look how content seeding can help brands...
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China Marketing Insights Monthly Newsletter [September 2021]

Welcome to our September Newsletter. There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it has been in the making for a long...
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August 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [August 2021]

Welcome to our August Newsletter. China tech crackdown is in full swing. We start our issue with the latest round of anti-monopoly fines meted out to some of the biggest tech companies. This is the first of series of articles we will focus on to understand the changes to regulation and how they might impact...
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China Marketing Insights Monthly Newsletter [July 2021]

Welcome to our July Newsletter. In this issue, we look at new marketing updates – Apple search advertising is now available in China, Douyin has a new desktop website, content seeding strategy for Xiaohongshu.
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