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China Market Research

Xiaohongshu 2022 Marketing Plan and Media Kit for Beauty Brands

This PPT includes:Part 1  – Xiaohongshu Audience Insights and DataPart 2 – Beauty Industry Trends on XiaohongshuPart 3 – Xiaohongshu Beauty Latest Marketing Insights and StrategyPart 4 – 2021 Xiaohongshu Case Studies Sharing For more details, please download the full report from here.
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wechat official account ecosystem report screenshot 1

2019 WeChat Eco-system Research Report organized by OctoPlus Media

How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua Data. Feel free to download the paper...
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UBS - China E-commerce Market Fragmentation Report - Screenshot1

UBS – China E-commerce Market Fragmentation Report

E-commerce is evolving and new models are driving market fragmentation. Read this report to catch up with the latest trends on China e-commerce.
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2019 Tencent Home Furnishing Industry Insights White Paper - Screenshot1

2019 Tencent China Home Furnishing Industry Insights Report

In China, home decoration market is expanding every year. This report gives you analysis of consumer image with a deep understanding of their needs.
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chinese shopper report cover

Bain & Company / Kantar Worldpanel – China Shopper Report 2019, Vol. 1: Premium Products, Small Brands and New Retail

Living standards and consumer behaviors are rapidly changing in China. Read this report to understand the latest trends of Chinese shoppers' consumption.
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360 - 618 E-commerce Report (1) - shared by OctoPlus Media

360 – 618 E-commerce Insights

618 is China's promotional event created by e-commerce platforms, which is an annual shopping carnival. Read this report to capture the latest trends.
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MobTech - 2019 Casual Snack Industry In-depth Interpretation Screenshot1

MobTech – 2019 Casual Snack Industry In-depth Interpretation

Casual snacks are gradually becoming the daily necessities of Chinese people. Their demand for the quantity and quality of casual snacks continues to grow.
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Tencent Smart Retails - 2019 High-end Beauty Consumption White Paper (1) - shared by OctoPlus Media

Tencent Smart Retail – 2019 High-end Beauty Consumption Whitepaper

Female consumers’ purchasing tendency has always been the vane of business marketing. Read this post and download the report to get more China high-end beauty market insights.
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China e-commerce category

China social e-commerce ecosystem

In China, social e-commerce has been increasingly popular. Let's take a quick look of "2019 China Social E-commerce Ecosystem Study Report".
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