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China Marketing Academy
The best and free China Marketing Learning Center.
China’s Virtual Digital Human Influencer l OctoPlus Media

China’s Virtual Digital Human Influencer

With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number of popular virtual digital figures....
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2022 天猫国际6大进口消费趋势 l China Marketing Trends (中文) l OctoPlus Media

2022 天猫国际6大进口消费趋势 l China Marketing Trends (中文)

根据天猫国际联合第一财经商业数据中心(CBNData)所发布的趋势前瞻报告,精准护肤、情绪香氛、零食化养生、轻运动穿搭以及低敏育儿是2022六大进口消费趋势,尤其在海淘热潮之下,跨境电商成了主要消费窗口。在这期的视频中,我们的中国营销教练 Paris 将为您讲解2022 天猫国际6大进口消费趋势,千万不要错过!
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2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide l OctoPlus Media

2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide

Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the latest brand management rules of Xiaohongshu and help you to avoid getting restricted in Xiaohongshu, one of the hottest...
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Jubensha ! Role-Playing Game in China

Jubensha has been a craze among the Chinese young generation. It’s an interactive game played by 4-8 people, sitting around a table, role-playing the characters in the script, and try to solve a homicide or mystery. In this video, our CEO of OctoPlus Media, Mia, will welcome you to the world of "Murder Mystery Game",...
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Introduction to WeChat Search l WeChat Search Engine l OctoPlus Media

Introduction to WeChat Search l WeChat Search Engine

The function of WeChat Search is similar to our common search engine. As a built-in search function of WeChat APP, it can not only help you find friends and contacts, or find chat history with keywords, but also can be used to search externally such as information, articles, encyclopedias, etc. In this video, our WeChat...
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Insights of WeChat Luxury Brands 2021 - Part 2 l OctoPlus Media

Insights of WeChat Luxury Brands 2021 – Part 2

“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will continue her insights from our last video and highlight more key and important insights from the reports.
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Insights of WeChat Luxury Brands 2021 l OctoPlus Media

Insights of WeChat Luxury Brands 2021

“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will summarize the whole report and highlight the key and important insights from the reports. 
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Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Part 2 l OctoPlus Media

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Part 2

Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
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Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks l OctoPlus Media

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks

Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
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The Features of WeChat Channels. Introduction to WeChat Channels l Octoplus Media Global

WeChat Channels Verification l Introduction to WeChat Channels

How to get a WeChat Channels profile/account verified? Previously, we have introduced WeChat Channels and the features of WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. In this video, our WeChat marketing coach, Hilson will talk...
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