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China Marketing Academy
The best and free China Marketing Learning Center.
Meituan Dianping l OctoPlus Media

Meituan Dianping: The Best O2O App in China

Meituan - Dianping is a Chinese online to offline life service platform, that connected 5.8 million active merchants with 400 million active consumers. It originated from a group discount website that sells coupons and special deals from merchants and has been developed into an O2O eco-system now.
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中国版LINEと呼ばれる微信(WeChat)の徹底解説!WeChatミニプログラムから見る無限大のビジネス可能性!

インバウンドビジネスから、アウトバンドビジネスまで、OctoPlusは皆様の中国ビジネスをサポートします。Wechatって、聞いたことがある人たくさんいらしゃるかと思います。中国版LINEと呼ばれているんですけれども、実際WechatはLINEよりすごいと思います。中国でほぼ全員Wechatを使っています。その証拠に、2019年の時点には、月間アクティブユーザーがなんと11億人、いらしゃいます。
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Introduction to WeChat Channels l How do WeChat Channels Work? l OctoPlus Media

Introduction to WeChat Channels l How do WeChat Channels Work?

WeChat Channels is a new feature within the WeChat ecosystem that allow users, influencers and brands to create and post short-form contents and distribute them through a media feed like sub-one minute videos or photos. In this video, our WeChat marketing coach, Karen will introduce and guide you through WeChat Channels.
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How to Run Good Private Traffic Marketing in China l OctoPlus Media

How to Run Good Private Traffic Marketing in China l WeChat Private Traffic

Previously, we introduce you to private traffic in China. Do check out our previous video! In this video, our marketing coach, Karen will talk about how to make use of the "private traffic".
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What is Private Traffic? Introduction to WeChat Private Traffic l OctoPlus Media

What is Private Traffic? Introduction to WeChat Private Traffic

“Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China.
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How to set up WeChat Wallet? l Introduction to WeChat Pay

WeChat Pay is a payment feature integrated into the WeChat app, users can complete payment quickly with smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfill the full range of scenarios your customers expect to fulfill different payment situations. In this video, our WeChat marketing coach,...
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WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points l OctoPlus Media

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points

Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide you through WeChat live streaming and traffic entry points to kick start...
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The Features of WeChat Channels. Introduction to WeChat Channels l Octoplus Media Global

What is WeChat Channels? l Introduction to WeChat Channels

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
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Types of WeChat Advertising l Introduction to WeChat Advertising l OctoPlus Media

Types of WeChat Advertising l Introduction to WeChat Advertising

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
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2021 China Online Social Behavior of Net Generation l OctoPlus Media

2021 China Online Social Behavior of Net Generation

Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Early this year Mobtech and TT Voice jointly published a report called “Online...
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